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It won't sell! GS models with persistently low sales may be discontinued in September.

2024-09-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)02/04 Report--

Japanese media quoted Lexus dealers as saying that Lexus will officially stop production of medium and large sedan GS models in September 2010. because of Lexus ES's outstanding sales performance, Lexus will not launch a new generation of Lexus GS models, but there has been no official announcement about the suspension of Lexus GS models.

Lexus first launched the original Lexus GS in 1993, but it has not sold well since the birth of the Lexus GS, with annual sales of only about 33000 at its peak.

Many Lexus models are built on the same platform of Toyota, and Lexus GS is one of them. GS uses Toyota Crown built on the same platform to launch a new generation of models as early as 2018, while Lexus GS still stays in 2017. There is still no definite news about the launch of the next generation of models, and it is still unknown whether there will be a next generation of models.

In contrast, the monthly sales of the Lexus ES model in China reached about 9000 in 2019, which made a huge contribution to Lexus's cumulative annual sales of 200000. After the replacement, Lexus ES has been sought after by many consumers with its brand-new appearance and exquisite interior decoration, which is still hard to find even when dealers increase prices, which is in sharp contrast to Lexus GS. Therefore, it is expected that the Lexus GS has been exposed to stop production.

The sales of the cash ES are much better than the cash GS, mainly because the price is not comparable to the strength of the product. Two models in the price difference of nearly 130000 yuan, of which Lexus GS price from 429000 yuan, Lexus ES proposed price from 290000 yuan, but the two models in the product performance is not much different, Lexus GS and Lexus ES in the positioning are medium and large cars, from the tonality point of view, Lexus GS tends to be athletic, while Lexus ES tends to business and household use. There is little difference in the appearance of the other two models, and it is difficult for people who do not understand cars to tell the difference between the two models.

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With the increase of competing products of the same class, the Lexus GS gradually fades out of the eyes of consumers, and the poor market performance makes this model have to withdraw from the historical stage. Of course, no matter whether the GS is out of production or not, it will not have a great impact on Lexus sales. After all, Lexus can get good sales by relying on ES models. Lexus has said that it will focus on SUV models in the future, gathering the output of SUV models such as NX, UX, LX and RX, and the suspension of Lexus GS models does not matter. According to the sales reported by Lexus, the cumulative sales in China in 2019 was 200521, second only to Cadillac, but up 25% from the same period in 2018, the first time that Lexus's sales in China have exceeded 200000.

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