AutoBeta(AutoBeta.net)02/09 Report--

Automakers delayed the release of January production and sales figures due to the extended Spring Festival holiday and the continuing impact of the pneumonia epidemic. The industry market generally predicts that the automobile production and sales data in January will not be ideal, and February will become even more severe, due to factors such as slow supplier production recovery, extended factory shutdown period, or the worst data on record. So far, only a few Japanese manufacturers have reported a decline in January sales.

Nissan's January figures released on the 7th showed that its new car sales in China for the month were 118000, down 11.8% from a year earlier. Nissan said sales fell due to the Lunar New year holiday and novel coronavirus.

Nissan's sales in the Chinese market have been relatively stable, with an overall decline of only 0.1% last year to 1.5469 million vehicles, with no double-digit monthly decline for the whole year. In the first month of 2020, Nissan fell by 11.8%. In addition to product factors, holidays and outbreaks had a relatively large impact.

Of these, Dongfeng Nissan sold 92158 vehicles in January, down 8.1% from the same period last year, while Dongfeng Qichen sold 9142 vehicles. Only Dongfeng Infiniti has grown in Nissan's business unit in China. Dongfeng Infiniti sold 3103 vehicles in January, up 4.3 per cent year-on-year with 1723 QX50 and 999 Q50L models. In terms of other models, the cumulative sales of the main model "New and Old" Xuanyi is 39926, Qijun reached 15031, Xiaoke model 14094, Teana 8821, Loulan and Tuda both more than 1000.

Toyota is the fastest-growing Japanese manufacturer in china, rising 9 per cent last year to a record sales of 1.62 million vehicles and falling in the first month of 2020. Toyota released new car sales figures for the Chinese market on the 5th, with sales of 145300 vehicles in January, down 1.2 percent from a year earlier.

Toyota Asian Dragon, the new RAV4 Rongfang and other models sold well in January, but failed to make up for the overall decline, and the momentum of sustained growth was halted.

It is worth noting that the Spring Festival holiday began in late January, and due to the spread of pneumonia infected by novel coronavirus, the holidays for car manufacturers and dealers were extended to mid-February. Toyota Motor Co., Ltd. said on the 7th that in view of the judgment made by local logistics and parts procurement, Toyota decided to extend the shutdown time at all Chinese plants in preparation for the resumption of normal production on February 17.

Toyota is a manufacturer pursuing a low inventory coefficient, so the extension of the shutdown period will seriously affect terminal delivery. Toyota was almost unable to operate normally in February, and dealers were unable to pick up their cars due to delays in factory production, so Toyota's production and sales figures will fall sharply in February.

Mazda, another Japanese manufacturer, also released figures for January in China, with sales of 20963 vehicles, down 8.2 per cent from a year earlier. Mazda 3 Oncella accounts for half of sales, with sales of 10698 vehicles in January, but the rest of Atz, CX-4 and CX-5 are in the doldrums.

Honda's January sales figures were postponed, and its three car manufacturing plants in Wuhan also delayed resuming work again. Honda expects to resume production after the 17th.

The pneumonia epidemic infected by novel coronavirus continued to affect the automobile industry, and it became more serious after February, with automakers and dealers postponing their plans to return to work, dealing a blow to the performance of various car companies.

For some brands and dealers with inventory, they can cope with the shortage of cars caused by factory shutdowns, but in the epidemic atmosphere, a sharp reduction in dealer traffic is also inevitable. Therefore, it is worrying that the overall production and sales volume of the automobile industry decreases under multiple factors.

However, there are also predictions in the industry that there will be a short-term surge in demand for new cars after the end of the epidemic, and brands and dealers see opportunities to supplement sales and performance, but the automotive industry and the overall environment continue to change. there is a possibility of uncertainty in new car demand.

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