AutoBeta(AutoBeta.net)02/09 Report--

The performance of DPCA's Dongfeng Peugeot and Dongfeng Citroen remains in the doldrums. In response to years of market weakness, DPCA released a "yuan" recovery plan last year, and 2020 will be a turning point for the company. In terms of new cars, DPCA plans to launch a new generation of Peugeot 2008, Citroen C3L and four new energy products this year to further meet market demand.

According to the new car launch plan, Dongfeng Peugeot 2008 will be the first to appear on the market. In order to speed up the progress of the new car launch, after the new 2008 was released abroad, domestic preparations have been launched in China, and the brand new 2008 has been launched in July last year.

Dongfeng Peugeot 2008 retains the overseas version of the design, lion claw headlights and "fangs" daily lights increase vehicle recognition, and the "2008" model name also appears in front of the hood. The rear side of the car uses a smoked taillight design, the black trim connects the taillights on both sides and runs through the rear of the car body, and the new car also uses two-sided exhaust. In terms of body size, the length, width and height of the new car are 4312/1785/1545mm, wheelbase is 2612mm, positioning small SUV.

The interior is a major selling point of Peugeot models, with a unique design style, including a double-spoke steering wheel, a 10-inch central LCD screen, unique keys and electronic lever design, etc., officially known as the 3D i-Cockpit immersive cockpit.

In terms of power, the new car is equipped with a 1.2T three-cylinder engine with a maximum power of 136hp, and the fuel consumption declared by the Ministry of Industry and Information Technology is 5.0L/100km.

In addition, the pure electric version of eMur2008 will be launched at the same time. The car is equipped with a motor with a maximum power of 163hp and a peak torque of 260Nm, and its NEDC mileage may be 430km.

Dongfeng Citroen has not been able to promote new cars for many years, including C3-XR, Yunyi, Tianyi, C6, Elysee and other products, so there is an urgent need for new cars to improve product strength. In 2020, Dongfeng Citroen will launch a new model, C3L, which is a fully personalized three-car crossover.

Dongfeng Citroen C3L is expected to be based on C3-XR transformation, and the two front designs are basically the same, but the C3L adopts the cross-border hatchback SUV style, which is very rare in products, and has a unique shape, with the body of a hatchback sedan, while maintaining the chassis clearance of the SUV. Because the design of this kind of model is not common, and the degree of consumer acceptance is not high, so it is more challenging to see it for the first time.

In terms of body size, the length, width and height of Dongfeng Citroen C3L are 4505/1748/1513mm and the wheelbase is 2655mm, which is consistent with the wheelbase of C3-XR. There is no doubt that the interior of the new car is the same as the C3-XR, and the overall shape of the center console is regular.

In terms of power, the C3L is equipped with a 1.2T three-cylinder engine with a maximum power of 116hp and a peak torque of 190Nm. It matches the latest six-speed double-clutch transmission, which is the same as the current C3-XR.

In addition, DPCA's new car plan for 2020 includes three plug-in hybrid versions based on cash models, namely Peugeot 4008 PHEV, Citroen Tianyi PHEV and Peugeot 508L PHEV.

There is no doubt that a number of products launched by DPCA in 2020 will undertake the mission of brand revival. After years of declining sales, DPCA basically has no way out. According to the data, Shenlong sold 255000 vehicles in 2018 and 113579 in 2019, down 55 per cent from the same period a year earlier and 84 per cent lower than at its peak. According to the Dragon "Yuan" plan, the annual break-even point of the Dragon from 2020 to 2021 will be reduced to 150000 vehicles. DPCA also promised to make a more in-depth study of Chinese customer perception, continuously improve Chinese design and quality reference system, and make product prices more pragmatic and sincere.

In the past year, the Dragon has basically spent its time in "reform". Li Jun, party committee secretary and executive deputy general manager of the Dragon Company, once said, "the reform of the Dragon Company is imperative and urgent." This reform is a set of systematic planning and comprehensive solution, which involves not only the governance model, organizational structure and decision-making mechanism of DPCA, but also a series of supporting measures such as salary, post, personnel and so on. The core direction of this reform is to build a company organizational structure suitable for the future production and marketing scale of 20-300000 vehicles, to improve the decision-making efficiency and operational efficiency of DPCA, to strengthen marketing management contacts, and to create a clean political ecology. "

From internal reforms, to speeding up the progress of new product launches, to strengthening marketing and other actions, DPCA has made changes from inside to outside in an effort to reverse the persistently sluggish market performance. However, whether the new product is accepted by consumers or not will be the key to change the effectiveness of Shenlong.

At present, Wuhan, Hubei Province, where the Dragon Company is located, is in a tense epidemic, and the factory has shut down due to the epidemic, which will affect DPCA's new car plan in the first quarter, and the difficulties encountered at the beginning of the year will bring greater challenges to the whole year. In the face of a highly competitive market environment, if DPCA still fails to stop the bleeding in 2020, the situation will become extremely dangerous.

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