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Sports cars have always been out of reach of Chinese brands, but with the sudden emergence of new car-building forces, it has become possible to build sports cars electrically, giving independent carmakers an opportunity to surpass foreign brands. The price of the start-up brand Future K50 pure electric sports car is as high as 750000, and the price is directly matched to the standard Tesla Model S. unfortunately, sales have been poor so far. Recently, there have been a large number of screenshots of friends online, selling quasi-new cars at a 50% discount.

"Future K50 sports car will be listed in 2018 and 2019, with a mileage of more than 8,000 kilometers, 4S car pick-up, nationwide file transfer and 378800 wholesale."

"18 years on the license overrun, has been licensed thousands of kilometers of quasi-new cars, the end of the epidemic, 390000."

The message of 50% discount selling the future K50 in moments is enough to attract attention, and there are even car dealers offering 280000, and the gap between the quasi-new car of thousands of kilometers and the manufacturer's guiding price is as high as 500000, which is very "amazing"!

Future Automobile was established in February 2015. the parent company is Great Wall Huaguan Automotive Technology Co., Ltd. The headquarters and production base of Future Automobile are located in Suzhou High-tech Industrial Development Zone. The first car, Future K50, was officially launched in August 2018, with an official price of 754300 yuan. Due to the problem of power electric cost, the price of pure electric vehicles in the general market is on the high side, coupled with the positioning of the future K50 two-door two-seater sports car, using some high-cost technologies such as aluminum alloy frames and carbon fiber materials. as a result, the price as high as 750000 really deters most consumers, further leading to dismal sales.

According to statistics, the cumulative number of the Future K50 listed as of June 2019 is only 131, which is a sign of loss for a car company.

The appearance of the future K50 is very avant-garde, the body shape is low, and the whole car design has a sports car style. I believe it will have a good turn on the road. But it looks a little cheaper when you see the logo, which is one of the obstacles for start-ups.

The future K50's length, width and height are 4634/2069/1253mm, wheelbase 2650mm, positioning two-door, two-seat pure electric sports car. The car adopts all-aluminum alloy body frame, and the exterior panels are made of carbon fiber except for the vulnerable parts such as front / rear enclosure and side skirt. The interior also uses a large number of carbon fiber panels and Alcantara materials, the center console is equipped with a vertical 15.6inch screen, and the overall layout is biased towards the sports car style.

In terms of power, the future K50 is equipped with dual motors before and after the electric four-wheel drive system, the comprehensive maximum power is 435hp, the peak torque is 680Nm, the official 0-100km/h acceleration time is 4.6s, and the maximum speed can reach 200km/h. In terms of flight range, the comprehensive mileage of the Ministry of Industry and Information Technology of Future K50 is only 380km, which has lagged behind relatively by 2020. Compared with Tesla Model S at the same price, which has the performance of 660km, Future K50 has no advantage at all. In addition, the K50 battery takes 13 hours to charge in the slow charge state and 45 minutes to charge from 0 to 80% in the fast charge state.

Is there a "future" in the future? There is no doubt that the new power car building enthusiasm is very high, full of confidence in the market, the initial listing of the K50 is also very high-profile. But think about it, the start-up brand, positioning niche, extremely high price these features in one, naturally there will not be too many expectations on sales. The brands available at the same price are Tesla, Porsche, Mercedes-Benz, BMW, Audi and so on, and the future is really awkward.

It has been pointed out that if the investment in R & D costs is not taken into account, as far as the future K50 is concerned, the production cost of this model can be shared equally among hundreds of vehicles sold each year because of its production process and zero inventory strategy. Even Lu Qun, founder of Future Automobile, once said proudly that "the future should be able to enter the income cycle relatively quickly, and it will also enter the profit period earlier." But given today's lacklustre car sales, profits are just a long way off.

From 750000 to 380000, what happened to a would-be new car to have such an amazing preservation rate? Brands and products are important factors for poor preservation rate, and the more minority models are, the less value they are. of course, poor preservation rate is also a common fault of pure electric vehicles. At present, pure electric vehicles have not reached the stage of popularity, which is not the primary consideration for most consumers to buy cars. There are mainly some problems, such as battery life anxiety, charging inconvenience, battery decay and so on, so the degree of consumer acceptance is not very high.

New power car building has attracted a lot of market attention and funds, and with the gradual withdrawal of national subsidies for new energy vehicles, there is not much time left for them.

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