AutoBeta(AutoBeta.net)02/11 Report--

Chery Automobile, as one of the leading domestic independent automobile export enterprises, has a new plan. According to media reports, US automaker HAAH Automotive Holdings (HAAH Automotive Holdings) has said it will assemble and sell vehicles in the United States in Chery, a Chinese carmaker.

According to the plan of American automaker HAAH Automobile Holdings, it will start assembling and selling models based on the platform designed by Chinese carmaker Chery in the United States at the end of next year or early 2022. The company has not disclosed specific model information and other details, saying only that it will quote a high-end SUV from Chery's Xingtuo and will adopt the new brand Vantas. It means that in the future, Chery's cars will be sold in the United States under the brand name Vantas.

But no site is planned, and CEO Duke Hale said in an interview with Detroit Radio that Michigan is one of his options, and the plant is expected to employ 1000 to 1500 workers when it is fully operational.

If the plan is successfully implemented by US automakers HAAH and Chery, it will be another Chinese car brand to sell in the United States. In fact, an agreement was reached with Zhongtai Motors, another Chinese carmaker, as early as 2018 to start distributing Zhongtai cars in the United States in 2020 and to sell Chinese-made Zhongtai SUV models in the United States through dealers in 100 markets.

Chery Automobile, as an independent brand that went abroad earlier, its overseas business has been fully developed, covering more than 80 countries and regions. Although the performance of the domestic market is mediocre, its export sector is also a core business of Chery, and has ranked first in the export of China's own-brand passenger cars for 17 years in a row. So far, Chery has a total of 8.3 million global car users, of which overseas users have exceeded 1.6 million.

In recent years, in order to speed up the pace of opening up overseas markets, Chery has laid out not only the market strategy of developing countries, but also the automobile market of developed countries, including cooperation with HAAH, an American company, and stepping into European and American markets.

In addition, for overseas export business, Chery also put forward the company's strategic plan to export 500000 cars by 2025, with an export value of 5 billion US dollars, and officially enter the European market.

According to data previously released by Chery, the group sold a total of 745000 cars in 2019, down 0.9% from the same period last year, of which the export sales of self-branded cars were 96000.

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