AutoBeta(AutoBeta.net)02/12 Report--

In the face of a sudden "epidemic", the domestic automobile industry is suffering from an unprecedented impact. Although most car companies have resumed work and production, at the market level, the behavior of dealers and consumers seems to have failed to recover. To this end, the Circulation Association submitted a report on the impact of COVID-19 's epidemic on the automobile circulation industry and policy recommendations to the National Development and Reform Commission on February 11.

On February 11, the China Automobile Circulation Association announced that it had formally submitted to the National Development and Reform Commission a report on the impact of COVID-19 's epidemic on the automobile circulation industry and policy recommendations. In this paper, the overall situation of the automobile market, the willingness and ability of circulation enterprises to resume work, the coordination of the industrial chain and the trend forecast of the impact of the epidemic on the industry are analyzed and relevant policy suggestions are put forward. It can reflect the actual problems for automobile dealers and provide an effective basis for government departments to make decisions.

According to the "report" of the Association, on the whole, under the background of two consecutive years of negative growth, the automobile market has been affected by this sudden epidemic, which has a far-reaching impact on the industry, and this impact can be analyzed in both short-term and long-term aspects.

Affected by the examination and approval requirements for epidemic control and the health and safety of employees, as well as the shortage of relevant epidemic prevention materials, as of February 11, among the 2895 4S stores in nearly 50 automobile dealer groups monitored and investigated by the China Automobile Circulation Association, only 573 returned to work, with a resumption rate of 19.8%.

From the perspective of industrial chain and influence trend, automobile circulation enterprises are currently facing a great risk of capital liquidity, which leads to the interruption of operation repayment. And according to the epidemic prevention and control process to predict the degree of impact of mild, moderate and severe conditions in the industry.

To this end, the Circulation Association has put forward a number of policy recommendations to relevant government departments through the "report", mainly to relax the policy of purchase and traffic restrictions, improve the policy environment to facilitate second-hand car trading, and open up the vast rural market. timely alleviate the operational difficulties of car dealers, timely enhance the stamina of the development of the automobile market, and further stimulate and expand automobile consumption.

In fact, the impact of the epidemic did not make automakers aware of the crisis. Although some dealers have completed the resumption of work arrangements, but consumers sit at home, the car market still seems to be in a "dormant period", in the dealers to give too much car pick-up policy still does not reduce the effectiveness. A media visit to 43 4S stores in Beijing found that the cumulative sales in the past two days were only 4, with an average daily sales of close to 0.1. As a result, many dealers have turned their energies to online customer gathering and sales, but the results are very limited. Therefore, as early as the beginning of this month, the major automakers have decided and made a relaxation of performance assessment policies, not to set sales targets for February, in order to reduce the operational pressure on their dealers.

Not only that, dealers' inventory cars are generally obtained through financial leasing, so with the current passenger flow greatly reduced, it will also cause the operational risk of not being able to repay in time. In order to reduce the financial pressure on dealers, and to consider that the income of dealers may be affected by the epidemic, manufacturers such as Volvo also provide financial subsidies to dealer staff and negotiate with banks to reduce the loan pressure on dealers so as to ease the pressure on dealers so as to tide over the difficulties together.

The impact of the epidemic is not only at the consumer level, but also brings a lot of crises to many automobile manufacturers. The parts and vehicle factories built locally in Wuhan are still in a state of shutdown, leading to the outage of the parts supply chain and affecting the upstream and downstream of the global market, including overseas factory production such as Hyundai and Nissan. Unable to produce, means that some parts enterprises can not deliver the funds can not be returned, resulting in a vicious circle, and this impact will be the entire supply chain.

"as a pillar industry of the national economy, there can be no major problems, so policy intervention is imperative," said an industry insider. "as long as the policy is loosened, it will be possible to stimulate consumption and stimulate demand-side growth." in order to achieve the growth of the automobile industry. "

For a long time, in order to solve the problems of traffic congestion and alleviate the urban environment, some first-and second-tier cities have implemented car purchase restrictions, resulting in the restriction of car consumption power. Once these backlog of car purchase demand is released, it will indeed play a significant role in improving car sales, and the role will be more prominent in the current epidemic.

However, in order to quickly restore the economy of the automobile industry in a short period of time, the following problems of traffic congestion, parking difficulties and car cost will once again become an important factor restricting consumers to buy new cars. At the same time, the sales market of new energy vehicles may fall more severely, and it will be more difficult to realize the national plan to implement new energy vehicles.

Regarding the view of the epidemic, Cao Dewang of the "glass king" mentioned a few days ago that China's manufacturing industry already has overcapacity, so there is no need to worry too much about the impact of the epidemic. Car sales and production are declining in 2019, and both dealers and manufacturers have a lot of inventory. Under such circumstances, if the car production line is stopped for 20 days and a month, there will be no big chaos.

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