AutoBeta(AutoBeta.net)02/15 Report--

The emergence of Haoying, another "sister model" in Honda's compact SUV market, originally thought it would become a popular model in Dongfeng Honda CR-V market, but judging from its January sales, GAC Honda Haoying sold less than 10,000 vehicles, depending on some surprises.

Guangqi Honda Haoying, which officially went on sale on November 30 last year, was officially announced that the cumulative order volume exceeded 20,000 units in less than a month, and this news is undoubtedly a good result for a model that has just launched. This also means that Guangzhou Auto Honda has exceeded 20,000 sales in its first month on the market.

In fact, this is not a surprise for a "sister model". After all, Haoying and CR-V are essentially a reshell model, and with the word-of-mouth left by CR-V in the market, it will undoubtedly help Haoying bring some market feedback before it goes public. However, Honda Haoying's terminal sales in December were only 7273, which may also include pre-market sales, which is clearly different from the previous official sales of 20, 000.

Although the sales volume of Guangzhou Automobile Honda Haoying has not exceeded 10,000 in its second month on the market, there is a big gap with the CR-V of sister models, but in January this year, Haoying still achieved a slight increase to 9539 vehicles, an increase of 31% compared with the previous month, and became the third sales pillar model after Accord and colorful. Dongfeng Honda CR-V remains the market leader in the joint venture SUV, with cumulative sales of 22332 vehicles in January, up 42.1 per cent from a year earlier.

Although there is no difference between the two in the terminal discount, Honda CR-V official guidance price 16.98-252800 yuan, Honda Haoying official guidance price 16.98-252800 yuan, but there are obvious differences in the discount. Currently in the climbing state of Haoying as a new car is still no relevant concessions, and listed for a long time CR-V has been stable in the compact SUV market, the price is also about 10 million concessions, therefore, compared with GAC Honda Haoying in addition to the appearance size configuration slightly different, the essence of the core, it is the same, you can also see that the price is the most important factor for consumers.

However, with the current growth rate of Haoying and the open terminal concessions in the future, it is bound to seize part of the market share of CR-V, and it is also likely to be among the top 10 sales of SUV, competing fiercely with hot-selling models such as CR-V and Qijun.

With different design styles to attract consumer groups that CR-V has not attracted, using dual-channel development to jointly determine Honda's performance in the compact SUV market. Although Volkswagen's two-car strategy is not perfect in Honda's hands, it is undoubtedly a growth effect for Honda.

The birth of Haoying is gradually seizing the domestic compact SUV market, at the same time, GAC Honda's product line has been supplemented. According to the latest Honda sales figures, Dongfeng Honda sold 73600 vehicles in January, up 21.3 per cent from a year earlier, while Guangzhou Auto Honda sold 76700 vehicles in January, up 1.1 per cent from a year earlier.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat