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In 2019, when the overall auto market is in a downward trend, the seahorse car on the edge has become one of the few car companies that are profitable against the market, but it is well known that this has nothing to do with it as a "speculator" in the auto industry. A few days ago, Haima Automobile released the latest sales and production data, January this year production and sales of 630 vehicles and 1147 vehicles, respectively, down 13.82% and 13.56% year-on-year.

According to the production and sales data of this month, Haima Automobile is also affected by factors such as Spring Festival and epidemic situation, which makes it difficult for business to improve at the beginning of 2020. However, in terms of sales volume, compared with a year-on-year decline of more than 87%, Haima car decline in January this year has narrowed. As for the output data, in fact, the 630 output of Haima cars in January this year are the data of producing Xiaopeng G3. In other words, the production of Haima's own models in January was zero.

It is understandable that many production lines of Haima Automobile have been shut down except for OEM models. Continuous production without sales volume will only waste more manpower and material resources. It is better to shut down early for cost control. Therefore, as early as September last year, Haima Automobile has stopped the production of basic passenger cars, MPVs and crossover passenger cars, and only one SUV is left, namely the brand-new Haima 8S launched in July last year. However, it was originally regarded as a model with high expectations by Haima, but it still did not welcome the market, so that this automobile enterprise with 32 years of development history became a foundry.

Haima has been losing money for two consecutive years as sales continue to fall. Among them, the net loss in 2017 is RMB 990 million yuan, and the net loss in 2018 is RMB 1.64 billion yuan. If the loss cannot be turned into profit in 2019, it will face the risk of delisting. Therefore, Haima Automobile will do whatever it takes to sell more assets for "shell protection".

In 2019, a number of properties and 39% of the shares held by Henan Haima Property Services Co., Ltd. were sold and transferred, thus turning losses into profits. According to the "2019 Annual Performance Forecast" released by Haima Automobile in mid-January this year, the annual net profit of Haima Automobile was RMB 90 million-120 million yuan, with a net loss of RMB 1.637 billion yuan compared with 2018, which rose more than ten times.

Not long ago, Haima Automobile was rumored to set up a transformation research office, but it was interpreted by the outside world as withdrawing from the automobile industry. Since then, the seahorse car to dispel rumors, and issued a description of the situation. First, in order to comprehensively promote the free trade pilot zone and the free trade port with Chinese characteristics, we will vigorously develop overseas markets by taking advantage of the policy advantages of Hainan Free Trade Port; in line with the new four modernizations of the second-hand automobile industry, we will explore and research the transformation of products from traditional fuel vehicles to energy-saving, environmental protection and intelligent networking.

According to the company's model plan, hybrid products and 400KM endurance electric vehicles have been launched in 2019; deep hybrid products and variable platform long-endurance electric vehicles will be launched in 2020; and L3 autonomous driving products, including hybrid versions 8S and S5, will be launched in 2022. Among them, including in the just-released "Ministry of Industry and Information Technology New Car Catalogue," hippocampus new energy MPV models and brand-new SUV models have been registered.

However, according to people familiar with the matter, the Zhongmou factory, which mainly produces new energy models such as Aishang EV, has been shut down since the end of last year. Most of the employees of Zhongmou Factory have left their jobs, and a few employees who have not left their jobs have been transferred to Zhengzhou Factory to work. In addition, Haikou factory also began to lay off workers before the year, the MPV model produced by the factory is in slow production state. According to the insider,"Seahorse's new energy is basically cold."

Under the downward environment of the automobile market, the seahorse automobile on the edge of the industry can only sell fewer and fewer assets. As China's auto market gradually enters the competitive stage of stock, independent brands such as Haima Auto will likely become the first card to be washed away by the industry.

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