AutoBeta(AutoBeta.net)02/19 Report--

Under the dual influence of the Spring Festival and the novel coronavirus epidemic, China's car market in January was affected to varying degrees, and even some previously indestructible German and Japanese brands showed negative growth in January this year, putting pressure on the whole industry. However, FAW Red Flag, an independent brand, has surged against the trend.

According to the latest data released by FAW Red Flag, FAW Red Flag sold 12630 vehicles in January, an increase of 142.7% compared with the same period last year. Although the overall sales base of FAW Red Flag is still small, it is undoubtedly good news for the dark car market.

Under the leadership of Xu Liuping, chairman of FAW Group, the image of Hongqi brand has changed greatly in 2019. The former image of "official car" has gradually changed into a more people-friendly and younger brand, and it also has more choices in terms of products. so that it will achieve its goal of surpassing its goal in 2019, with cumulative sales of more than 100000 vehicles, an increase of 200% over the same period last year.

To this end, it has officially opened the road of reshaping and revitalization, and made sales and plans for the next 10 years, with a cumulative sales target of 200000 vehicles in 2020, 400000 vehicles in 2022, 600000 vehicles in 2025 and 1 million vehicles in 2030.

Such a goal is indeed difficult for the new high-end independent brand Red Flag, but at present, with its six models, the Red Flag brand still achieved an increase of 142.7% year-on-year during the January epidemic, which also shows that the new Red Flag has some potential. Apart from the L5, in fact, only five models of the New Red Flag brand are currently sold to mass consumers, including the HS5 and HS7 of the H5 and H7 SUV models of the mid-and high-end market, as well as the first all-electric SUV E-HS3 in the new energy sector.

The surge of Red Flag is still due to the launch of the first model H5 after the release of the new Red Flag strategy. With its young, fashionable and sporty styling design, it has become Red Flag's best-selling model as soon as it is listed; and the HS5 launched last year, as a 200000-yuan medium-sized SUV, monthly sales can be maintained at 4000-5000 vehicles.

In order to speed up the production and market layout, Hongqi brought a seventh new model this year, and officially unveiled it at the Great Hall of the people in Beijing at the beginning of this year. The model is located as a brand new medium and large sedan, named Red Flag H9. It will start pre-sale in April this year and go into production in May.

In addition, the New Red Flag brand has also released more product plans, and the brand plans to launch 21 new products in the next five years. covering L series (New Red Flag cars), H Series (New Red Flag mainstream cars), S Series (New Red Flag Coupe) and Q Series (New Red Flag Business cars), of which 18 are new energy models. Including one of the medium-and large-scale pure electric SUV programs that have earlier been released from the Environmental Protection Bureau, Hongqi will start production of the all-electric SUV codenamed E115 in 2020, with a total investment of 1.75 billion yuan and a total production of 51500 vehicles within six years of planning, according to the document.

In the past two years, under the guidance of the new strategy, the New Red Flag brand has continuously promoted the transformation from "national car" to "national car" by improving brand building, product research and development and marketing services. so that more and more consumers can recognize and accept this independent new red flag brand. In the current domestic car market is still in the doldrums, many independent brands have been greatly affected, but the Red Flag brand can achieve sales growth, which is one of the few bright spots.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat