AutoBeta(AutoBeta.net)02/19 Report--

According to foreign media reports, after launching the Japanese market in 2006, Opel plans to return to the Japanese market in 2021. It is understood that Opel has re-entered the Israeli and Russian markets in 2019 and plans to enter the Colombian and Ecuadorian markets in 2020. The three first models to be launched after entering the Japanese market in 2021 are the Corsa small hatchback, the Grandland X compact SUV and the Combo Life CDV. All three models are entered by pure electric, Corsa will enter the Japanese market in the way of pure electric, and will be given a new name, while the Grandland X will be launched in Japan as a plug-in hybrid model.

In addition, Opel will build a network of dealers in major Japanese cities and sell them in the Japanese market as imported cars, with plans to cover 80% of the country by 2023.

Sales figures show that Opel's parent PSA Group sold 3.5 million vehicles worldwide in 2019, down 9.4 percent from 3.878 million in 2018. Of this total, Opel sales were 940000, down 6.4 per cent from a year earlier.

It is understood that Germany's Opel is a subsidiary of General Motors in the United States. Opel's products have spread to more than 100 markets in more than 20 countries around the world. Opel announced its withdrawal from the Japanese market in 2006, mainly due to a sharp decline in Opel sales in the Japanese market.

In March 2017, Peugeot-Citroen (PSA) and GM officially announced that they had reached an agreement to buy Opel and PSA would buy GM Opel for 2.2 billion euros. After the acquisition of Opel, PSA Group has entered the auto markets in South Africa, Morocco, Russia, Ukraine and so on. Michael Rochelle, chief executive of Opel, said at a news conference: "our return to the Japanese market is an important step in significantly increasing export profits."

According to Opel's Pace plan, Opel plans to increase its sales in non-European markets by more than 10 per cent by 2025, including plans to enter or re-enter at least 20 car markets by 2022.

Opel plans to enter at least 20 auto markets by 2022, and the Chinese market, as the largest auto market, is also within the scope of the plan. It is understood that Opel entered the Chinese market in the way of imported cars and gained some popularity, but Opel finally withdrew from the Chinese market in 2015 due to dismal sales due to high prices.

In November last year, Dongfeng announced that it had reached an agreement with the PSA Group to extend the deadline of DPCA, while it planned to introduce Opel into the Chinese market. If the two sides agree, DMC will have the exclusive right to the brand and benefit from the new technology and intellectual property rights of the new company after the merger, but there has been no real progress on when and how to introduce it.

Of course, it is worth looking forward to re-entering the previously withdrawn market to repeat the same mistake or catch up from behind.

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