AutoBeta(AutoBeta.net)02/19 Report--

It seems that the "hot spot" for Mercedes-Benz has never stopped, the incident in the Imperial Palace is still not over, and Mercedes-Benz has been pushed to a hot spot by losing 400 million yuan a year. However, Mercedes-Benz announced on its official social media account that it would give away a S63 sedan, the No. 1 winner of NBA, along with a photo of Zion's new car.

Recently, Mercedes-Benz USA presented NBA champion Zion. Zion Williamson is a Mercedes-Benz AMG S63 luxury car. As a token of gratitude, the rookie No. 1 posted a photo of him with the car on his personal social media and was promoted by Mercedes-Benz on its official social media account. It is reported that the luxury car sells for about $150000 in the United States and 2.4 million yuan in China.

As a result, the news was complained by many netizens that Mercedes-Benz lost 400 million a day and still had money to send cars. If you have money, you might as well donate more money, earn domestic money, but send cars abroad? Of course, some netizens said that it was Beijing Mercedes-Benz, not Mercedes-Benz, who said it was losing 400 million a day.

Earlier, it was reported that Beijing Mercedes-Benz sent an application letter to the Tianjin Municipal Government and the government of Wuqing District of Tianjin requesting 19 supply enterprises located in the Wuqing District Industrial Park in Tianjin to return to work. In the application, Beijing Mercedes-Benz mentioned that its inventory was only enough for one day. If it cannot resume work on February 10, Beijing Mercedes-Benz will lose more than 400 million yuan a day, which will bring huge losses to the economic development of Beijing, Tianjin and Hebei. The lower seal is also from Beijing Mercedes-Benz Automobile Co., Ltd.

Beijing Mercedes-Benz is a joint venture between BAIC and Daimler, whose annual profits have a great impact on both, but according to BAIC's official information, Beijing Mercedes-Benz is a subsidiary of BAIC. BAIC owns 51% of Beijing Mercedes-Benz, while Daimler and Daimler Greater China Investment Co., Ltd. hold 49% of Beijing Mercedes-Benz, so Beijing Mercedes-Benz is mainly dominated by BAIC.

And Mercedes-Benz is only a sub-brand of Daimler-Benz, so Beijing Mercedes-Benz and Mercedes-Benz do not have much relationship, both belong to Daimler Group.

According to BAIC's performance report, Beijing Automobile Group's operating income in the first half of 2019 was 87.764 billion yuan, with Beijing Mercedes-Benz accounting for 77.807 billion yuan, accounting for 88.7 percent. From this point of view, Beijing Mercedes-Benz is the main source of profit for BAIC, so Beijing Mercedes-Benz's delayed resumption plan has a great impact on BAIC.

Beijing Mercedes-Benz sold 67600 vehicles in January 2020, up 18.8% from a year earlier, according to the latest Beijing Mercedes-Benz sales figures released by the Federation of passengers. Beijing Mercedes-Benz has not been affected by the epidemic and reduced consumer demand.

At present, the Beijing Mercedes-Benz plant has begun to resume production in a single shift, and Daimler has confirmed that "We started production at the Beijing factory yesterday (February 10) and will step up efforts in production and retail".

However, some people in the industry said that the automobile supply chain is interlinked. On the one hand, most automobile factories do not stock many parts, on the other hand, they need all the parts to be matched in order to carry out production. Therefore, under the current influence, it is still difficult for automobile enterprises to quickly resume normal production.

Moreover, it is also common for Mercedes-Benz to give luxury cars to NBA players for marketing promotion. Not only Mercedes-Benz, but also many foreign car companies will give luxury cars to NBA superstars, such as O'Neal and Kobe Bryant have been given many luxury cars by many car companies when they were players.

However, at present, Zion and Mercedes-Benz have not yet officially signed a contract, speculating that the two sides may reach further cooperation in the future, and do not rule out the possibility that Zion will become the new spokesman for Mercedes-Benz AMG.

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