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Under the influence of novel coronavirus, masks and other medical protective equipment have become the most scarce materials at present, but in this case, some new power car companies have made the activity of "warm heart to send masks". Since the start of the event, many car owners have received masks and shared their likes on social media. Since the start of the event, Xiaopeng Motor, Guangzhou Automobile and other car companies have also joined the free mask campaign.

A few days ago, it was officially announced that in order to enable car owners to better resist and prevent novel coronavirus, the NIO user Trust raised 5 million special funds, of which 2 million was used for the purchase of epidemic prevention products for car owners and given to NIO owners. Due to material shortage, only 7000 sets of epidemic prevention packages were distributed in the first batch, which contained a combination of masks that met the epidemic prevention standards.

Although the first batch of donated materials were snapped up and received by only some car owners, this behavior also highlights the thoughtfulness of the service of NIO Motor.

After Lulai, Xiaopeng also started the activity of "Xiaopeng owners care for masks for free" a week ago, but Xiaopeng appears to be more abundant than only 7000 sets of materials. According to tips for participation in Xiaopeng Automobile event, the event will meet all car owners who participated in the event before February 10, meaning that as long as the participating car owners will receive 15 disposable medical masks, the distribution will be distributed in the order of registration. The same Xiaopeng cars are also collected through official account registration.

GAC NIO, also one of the new power car companies, has not yet delivered the new car. GAC NIO has already provided anti-epidemic masks to users through its joint venture community. The first and second batch of users provide N95 masks, priority medical personnel and users in Hubei area, and the third batch of masks will be provided to all applicants.

At a time when masks are tight and it is almost difficult to get an appointment through all major appointment channels, New Power car companies still provide masks to users for free. However, it is also said by some netizens that it is only the reason why the sales volume of the new forces is less, if it is like the traditional car companies, it is not enough to send.

If it is true that the current sales volume of New Power cars is relatively small, compared with car companies with annual sales of more than 1 million yuan, it is almost impossible to achieve, not only cost and effort.

According to the FIFA data, the total sales of the eight new forces reported last year were only 70840 vehicles in 2019, a cumulative increase of 182.4 per cent over the same period last year. A total of 1.206 million new energy vehicles were sold in China in 2019. This is equivalent to the car-building new power accounted for only 6.1% of the market share of the new energy market last year. Among them, the top three car companies in 2019 are NIO, Weimar and Xiaopeng, with cumulative sales of 20565, 16876 and 16609 respectively.

In the current environment where new energy vehicles are still not recognized by more consumers, new power car companies whose inherent advantages are less than traditional car companies seem to hope that through customer supremacy, implementation and attentive service, the concept of really improving customer satisfaction in exchange for greater competitiveness, and once one has made an effective marketing model, other new power car companies have followed suit. However, in improving after-sales service at the same time, the new power car companies should also pay more attention to the improvement of quality, after all, in front of the service, quality is more important.

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