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A few days ago, an one-minute Toyota advertisement went viral in the auto circle, in which a hybrid Toyota car and horse-drawn car, traditional fuel car and electric car racing, Toyota hybrid car finally far ahead. From the point of view of the intention of the advertisement, there are two: one is to negate the current electric vehicle technology and show that he is determined to develop hybrid cars; the other is to promote his own new Corolla hybrid model.

Under the background that even the country encourages the development of electric vehicles, Toyota is still slow to launch pure electric models, and never claims to be in the research process of pure electric technology, but maintains the original intention of developing hybrid technology. Take your own path of development. From the point of view of the accumulation of electric vehicle technology, Toyota can be said to be equal to other foreign car companies and domestic independent brands. What is the original intention of Toyota to insist on manufacturing hybrid vehicles? After combining many factors, the following factors may strengthen Toyota's determination to be a hybrid.

First, Toyota's strong accumulation of hybrid technology. It is not that Toyota does not want to work on hybrid vehicles, but that Toyota always believes that the development path it is taking is the best for it. According to statistics, Toyota in 2018

Global cumulative sales were 10.594 million, second only to Volkswagen's 10.83 million. In the domestic car market, the Corolla twin engine version sold 82430 vehicles in 2018, with an average monthly sales of nearly 7, 000 vehicles, an increase of 141% over 2017. Has been in the top three hybrid vehicle sales list. Behind such remarkable achievements is the solid accumulation of Toyota's research on hybrid power for more than 20 years, which also strengthens Toyota's determination to stick to hybrid power.

Second, the opportunity costs of launching pure electric vehicles far outweigh the benefits. Judging from the current entire car market, the degree of encouragement for pure electric vehicles varies from country to country around the world. China should be the most popular country in the world for pure electric vehicles, but in many European and American countries and Japan, hybrid vehicles are the new energy vehicles widely accepted by consumers. Judging from the current overseas market share of new energy vehicles developed by China's independent brands, only two or three car companies have gone abroad. For example, BYD's electric vehicles account for half of the world's new energy vehicle sales list, and other emerging car-building forces can only develop at home. From Toyota's point of view, it is a bit extreme just to cater to the tastes of Chinese consumers, regardless of other markets.

Of course, Toyota is not deeply "malicious" to pure electric vehicles, Toyota is also developing pure electric technology. It is understood that Toyota released its "2030 Strategy" at the end of 2017, saying that "by 2030, sales of hybrid, plug-in hybrid and pure electric vehicles will reach 5.5 million." And Toyota and Panasonic plan to form a battery manufacturing joint venture by 2020. Toyota can not go against the development of the world's cars, Toyota has been hoping to reduce battery manufacturing costs and increase capacity.

Toyota, as a big car company, certainly will not let other car companies carve up the market share of pure electric vehicles, as can be seen from the dissatisfied reaction when it found that the best-selling Prius in North America, the Prius, was grabbed by Tesla Model 3.

Those who prosper with history and those who go against history die. This advertisement may be Toyota's last stubbornness in insisting on developing hybrid technology. A company can have its own personality, but its purpose of survival is to figure out how to grow up with the development trend of the industry.

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