AutoBeta(AutoBeta.net)02/23 Report--

Honda recently issued a personnel change announcement that Keying Moriyama will succeed Toshihiko Sato as general manager of Guangzhou Automobile Honda Motor Co., Ltd. And general manager of Guangzhou Automobile Honda Automobile sales Co., Ltd., effective April 1.

In response to this, GAC internal sources said, "this is a relatively normal personnel adjustment." Under the leadership of Mr. Sato, who officially assumed the position of general manager of Guangzhou Auto Honda in April 2016, Guangzhou Auto Honda's sales increased from 652000 in 2016 to 770800 in 2019.

Keying Moriyama currently holds the position of head of brand communication at Honda's headquarters in Japan. he was a former head of sales at Guangzhou Automobile and Honda, so he is also familiar with the operation of the Chinese market.

In fact, Honda has made a major overhaul of the global executive framework by 2020. In the Chinese market, Taixiu Mizuno, Executive Director of Honda and Minister of China, will retire as Minister of Automotive Industry of Honda headquarters on April 1, 2020. Mr. Mizuno said in early 2020 that Honda China would challenge its goal of selling more than 1.55 million vehicles in 2019.

The current Executive Director of Honda and European Minister Katsushi Inoue will be promoted to Executive Director of Honda on April 1st, 2020, and will succeed Teixiu Mizuno as Honda China Minister, General Manager of Honda Technology Research Industry (China) Investment Co., Ltd., and General Manager of Honda Technology (China) Co., Ltd.

(Inoue wins the history)

According to the plan, in terms of the introduction of new cars, Guangzhou Auto Honda will introduce a medium-term revamped model of medium-sized SUV Guandao this year, a Ling hybrid version of i-MMD+1.5L engine, and a new generation of flying.

Dongfeng Honda will introduce a revamped UR-V, a hatchback Civic and a CR-V with a plug-in hybrid system SPORT HYBRID e + for the first time.

In terms of capacity, GAC Honda will expand the capacity of the third plant in Zengcheng by 2020, increasing its annual production capacity from 120000 vehicles to 240000 vehicles, and then GAC Honda will form a total annual production capacity of 720000 vehicles. As a result, Honda's total annual production capacity in China will increase from the current 1.25 million to 1.37 million.

Under the pneumonia epidemic infected by novel coronavirus, Guangzhou Auto Honda has now resumed production, while Dongfeng Honda's three plants are all located in Wuhan, so its resumption time will inevitably have a great impact on production and sales after March 11. it will be more difficult for Honda to achieve its full-year goals.

In response to the foreign executive adjustment, Honda China said it is part of Honda's regular personnel changes and will not affect Honda's next layout and development in the Chinese market.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat