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Affected by the epidemic of viral pneumonia, the marketing promotion of major automobile companies is also close to the hot spots of the society, especially the promotion of independent brands is more radical. In the past, "healthy cars" were not taken seriously by car companies, but the promotion of healthy cars by some car companies broke out instantly during the epidemic, and all kinds of publicity programs that can be close to the current hot topics have been used. Following the promotion of "N95" air-conditioning filter core anti-virus vehicles, "vehicle health care" function has become a new round of hot publicity for automobile enterprises.

In front of the social hotspots of the epidemic, a number of independent brands can be described as "sparing no effort". Some consumers believe that it has indeed achieved a healthier and environmentally friendly effect. But there are also many consumers doubt that this is a hot marketing, excessive marketing gimmicks in front of hot spots will only be counterproductive.

GAC NE officially announced that its pure electric car Aion LX will be equipped with on-board Chinese medicine fragrance health care function, becoming the world's first health car with the integration of traditional Chinese medicine pharmacology. As for what health care function, GAC NE said, for people in the car to create a healthy breathing environment, and improve human immunity.

We don't know what effect GAC will have when it launches this "health care car", but the official propaganda is very confident and strong. GAC NE said that in the COVID-19 epidemic, traditional Chinese medicine played a very prominent role, making people once again feel the profound details of five thousand years of traditional culture, and cars, as an important space for people's work and life, is to achieve the health of the whole people. an important position to build a healthy and powerful country. As a result, GAC NE launched this health car through the pharmacological fragrance system of traditional Chinese medicine.

It has to be said that nowadays car companies have many tricks in marketing and promotion, which are more closely related to the hot spots of social events, so as to achieve the purpose of attracting consumers' attention, and independent brands are more radical in this respect. For example, in this epidemic, Geely put forward "N95 anti-virus cars" for the first time, while GAC NE proposed "traditional Chinese medicine health care cars" for the first time.

However, what we did not think of is that whether there is a "health effect" will also become an option for Chinese consumers to buy cars. Before that, consumers often only care about whether the interior has a peculiar smell, whether formaldehyde exceeds the standard, whether the materials are qualified, and seldom mention the function of fragrance and health care of traditional Chinese medicine.

In view of the car companies' research and development of vehicle-mounted traditional Chinese medicine fragrance health care technology, the launch of health cars, some consumers agree.

Some consumers believe that while reflecting the driving fun of electric vehicles, while doing medical care to improve immunity, kill two birds with one stone. One of the netizens said, "this is really a good idea. There is a drug fumigator at home. I can sleep soundly for a while at night." Now it's just transplanted to the car, but there's nothing wrong with it. " Some netizens even think of other car health care functions that can be realized.

However, some consumers think that this kind of behavior of car companies is very magical. Because under normal circumstances, cars are just a means of transportation, but now with the development of the Internet, more technological experiences and driving aids have been added, but no one thought that the efficacy of health care would also become a project for car companies to promote and consumers to buy cars.

Therefore, in the face of the epidemic, car companies are accused of "excessive marketing" in order to seize the market. People in the industry believe that it was originally a good thing, but some car companies tried too hard, resulting in an emotional rebound, which is excessive marketing.

One netizen expressed his view, "this marketing will really be counterproductive." Because now there are not many people who buy cars over the age of 50, and young people generally have a certain degree of common sense, and many people will resent using traditional Chinese medicine as a stunt.

"always like to do some strange things," netizens said. Perhaps taking pride in marketing and catching up with social hotspots is the daily life of some independent brands.

Data show that GAC NE's cumulative sales reached 42003 in 2019, and the taxi and ride-hailing market made a great contribution. Xiao Yong, deputy general manager of GAC NE, said: "there is no 1 million class of traditional luxury fuel cars, do not compare with the LX, you have the strength." Tesla's crowd, we want to attract him here, is to do the first place in this market. "

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