AutoBeta(AutoBeta.net)02/28 Report--

According to media reports on February 28th, there has been a personnel change at Skyline. Xiang Dongping, the current chief marketing officer of Skyline, has left, and the candidate to replace Xiang Dongping has also been confirmed. Chen Min, former senior vice president of Skyline, will be promoted to CMO.

On February 27, there were media reports that Xiang Dongping, who had left office, would go to Beijing Hyundai Motor to help Beijing Hyundai Motor make a breakthrough in marketing. Beijing Hyundai responded that "no relevant news has been received yet."

In addition, there are media reports that Xiang Dongping will join the Great Wall WEY brand next month as general manager of WEY brand marketing. It is understood that in December last year, Liu Yan, vice president of Great Wall Automobile and general manager of WEY brand marketing, left to join the China Automobile Association as deputy secretary-general, and the head of marketing of the brand is still vacant.

Xiang Dongping's whereabouts after leaving office is still a mystery, but he is unlikely to work in the new forces of car building and return to traditional car companies to engage in related marketing positions.

According to the data, he joined Shanghai Volkswagen Automobile Co., Ltd. in 1998 as sales director of Skoda and Volkswagen brands; in May 2015, Xiang Dongping was appointed vice president of SAIC International sales Co., Ltd.; in October 2016, Xiang Dongping became executive deputy general manager of Volvo China sales Company; and in October 2017, he joined Dongping as Skyline Automobile Director and Chief Marketing Officer (CMO).

Skyline, founded on June 23, 2015, is one of the new car-building forces. its first medium-and large-scale luxury electric SUV ME7 went on sale at the 2019 Shanghai Auto Show, when it was scheduled to go on sale in September of the same year and start delivery in December, but it was not until last December that ME7 went offline at Skyline Automotive Intelligent Manufacturing Plant.

Tianji ME7 is its first medium-and large-scale SUV, with a pre-price of 366800-381800 yuan, equipped with a permanent magnet synchronous motor provided by Bosch, maximum power 170kW, maximum torque 330N ·m. In terms of batteries, ME7 uses 77kWh soft package cells from Wanxiang Group with a range of 530km. Skyline said at the time that the ME7 would be officially delivered in the first quarter of this year.

The sudden epidemic disrupted the position of Skyline. Skyline said that the delivery of the ME7 originally scheduled for the first quarter of this year may have been delayed due to the epidemic, and the exact time has not yet been determined.

Skyline said that the current war "epidemic" is still in progress, the major car companies to resume work and production there are still many variables, will closely follow and adjust the corresponding plan. At present, all personnel are in accordance with the work plan to promote the launch and delivery of Skyline ME7.

At present, the competition pressure of new energy vehicles in China is great. In addition to the new forces of car building, traditional car companies also speed up their investment in the field of new energy vehicles. From the perspective of product power, ME7, as the first medium-and large-scale luxury SUV of Skyline, does not have much advantage in product power. ES6, domestic version of Tesla Model 3 and even the same level of pure electric models of traditional car companies are more competitive than ME7, what should ME7 rely on to break through the tight encirclement?

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