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2024-11-05 Update From: AutoBeta autobeta NAV: AutoBeta > Industry Report >
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AutoBeta(AutoBeta.net)03/26 Report--
The official customer service of Bowo Auto hung up the phone for consumer complaints many times. After the incident spread to the Internet, it sparked discussion among netizens and even appeared on the Weibo hot search list. "the customer actor pretended not to hear". Afterwards, the Bowo customer service manager apologized on behalf of Bowo Motor Company.
In response to the negative image caused by the above incident, Manager Zhang, the customer service manager of Bowo, made an online live apology, saying that Bowo attached great importance to it and had carried out a full staff training to improve it, according to the West Lake Voice car complaint program.
Manager Zhang, who represents Baowo Automobile Company, said that he deeply apologized for the inappropriate behavior of customer service. Baowo attached great importance to the incident and immediately held an emergency meeting to solve the service problems and optimized the process. At the same time, it also carried out a full staff training. And said that through this incident also sounded the alarm for the company's service, the company has made a profound reflection, learn from it, the follow-up Bowo will continue to optimize the service process, and hope that the media and customers will continue to monitor the later improvement work.
In addition, for the problems encountered by the consumer Ms. Zhang's vehicle, Bowo customer service manager Zhang also said that the situation will be truthfully fed back to the relevant departments and will certainly give Ms. Zhang a satisfactory answer.
The reason is this: earlier, the West Lake Voice car complaint program received a complaint from Ms. Zhang, a consumer, that her two-month-old Bowo BX5 car suddenly slowed down on the highway, the engine malfunction light was on, stalled, and was nearly rear-ended, and the problems of continuous maintenance in the 4S store were still repeated and could not be repaired. Ms. Zhang wanted to return the car. The media entrusted by Ms. Zhang called the after-sales customer service of Bowo car, and the result was the following scene in the video:
Ms. Zhang said that her Bowo BX5 was damaged by the high-pressure oil pump detected by the 4S store, and the maintenance time was extended due to the lack of inventory in the 4S store, and then replaced with the oil pump of the 4S store spare car. Unexpectedly, after the car came back, it broke down again every two days, the engine fault light was on, and it stalled again, and it had not been repaired for five consecutive times, and the fault problems had been repeated all the time.
Miss Zhang said that she didn't want to repair it, and she didn't dare to drive the car. She wanted to return the car.
Due to the above-mentioned Bowo customer service incident, the fault of Ms. Zhang's car has been officially recorded by Bowo, and the other party said that it would be fed back to the relevant departments to solve it as soon as possible.
Automobile products are not sold successfully. How to maintain a good relationship with consumers and produce word-of-mouth effect, after-sales service is a very important link. Even official customer service shows an indifferent attitude, which really chills consumers. It was originally a simple complaint case, but as a result, the Bowo customer service incident known to the whole network can only be blamed for Baowo's own customer service process is not perfect and irresponsible. Some netizens will say that many manufacturers outsource customer service, so there will be problems in management. It is not known whether Bowo's official customer service is also outsourced to other companies, but customer service is an important channel for many consumer complaints and feedback, which is not good enough to make consumers trust the brand. Finally, I also hope that the problem of Ms. Zhang's vehicle failure will be solved as soon as possible.
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