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Yesterday, SAIC Roewe officially released a poster with the theme "good things come in pairs". Judging from the poster, the central door knocker of the wooden door uses the existing LOGO outline of Roewe on one side and a circular outline on the other, and predicts that the Roewe brand will adopt a new LOGO style in the near future.

By comparison, Roewe's new mini electric car, the Collaway CLEVER, may have priority with the LOGO. Collaway positioning mini electric car, the new car is scheduled to be officially launched in March, from the exposure of the model, Collaway did not use the Roewe brand LOGO.

The new car uses a closed front grille, and the double round headlights on both sides highlight the lovely and smart temperament. At the same time, a C-shaped line design is added on both sides of the front, together with the central flat trapezoidal air intake to add a bit of movement to the car. The rear of the new car also adopts a lovely design style, and the round taillight group surrounds both sides with the same C-shaped design as the front face, echoing the front and rear of the car. In terms of size, the length, width and height are 3140/1648/1521mm and the wheelbase is 2000mm.

The color matching of the interior of the new car is mainly black, but there are green strips in the air outlet and seats as decoration. As an entry-level miniature pure tram, the new car uses a double-spoke steering wheel and a pointer dashboard, and there is only a simple multimedia system in the central control area.

In terms of power, according to the information declared by the Ministry of Industry and Information Technology, the new car will be equipped with a drive motor provided by Jingjin Electric Technology Co., Ltd., with a maximum power of 37kW. The power battery will come from the ternary lithium-ion battery pack produced by Ningde Yi Control Power system Co., Ltd., with a capacity of 26kWhint NEDC with a range of 260km.

It is uncertain whether the Roewe brand LOGO will be updated. It is worth mentioning that in the lower right of the above poster, there are also words of new technology, new design and new model, and it is expected that models with new design languages and new sales models will be launched in the future.

It is nothing new for car companies to change their brand lLOGO. BYD, Chang'an Automobile and Beijing Automobile all update their brand LOGO, which also implies that car companies attach importance to brand image, while the replacement of LOGO, the replacement of models and ideas will also be accelerated. For Roewe brand, the replacement of LOGO is also the beginning of brand improvement and self-innovation.

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