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Recently, Tesla, an electric car company, has been complained by car owners that the chips carried in the domestic Model 3 do not match the list. In order to quell the incident, Tesla has publicly announced that it will provide free replacement service for Tesla car owners. Perhaps Tesla is worried about the continuation of the incident, and some netizens found that the official WeChat has a "water army" to wash the ground.

On March 2, it was revealed on the Internet that dozens of Tesla car owners found that their home-made Tesla Model 3 carried HW2.5 chips, rather than the HW3.0 chips marked on the environmental protection list. As a result, some car owners filed a rights protection lawsuit to the 315 platform, while a number of car owners complained to Tesla's official telephone number 400.

According to the "list of Environmental Protection Information of Electric vehicles" provided by rights protection owners, Tesla declared that the controller model of the whole vehicle was 1462554 (HW3), while after dismantling the machine, it was found that the controller model of the real car was 1483112 (HW2.5), which obviously did not match.

According to Tesla's latest release of Autopilot HW 3.0, the hardware is equipped with a FSD chip developed by Tesla, while the 2HW2.5 is equipped with an Nvidia Drive PX2 chip. Compared with the two, the computing power of the HW3.0 chip is 21 times that of the HW2.5, which means that in autopilot technology, the high version is stronger in dealing with complex data, thus achieving better autopilot. In addition, the HW3.0 chip is also the core of Tesla's traffic light recognition function in the process of fully autopilot, while Tesla models equipped with HW2.5 and below hardware can not achieve this function.

As the incident continued to ferment, Tesla issued a "description of the EIA list of Model 3 made in China" on its official Weibo on March 3, saying that it would replace the free HW3.0 service for car owners whose controller hardware is HW2.5 as planned.

Soon there were many netizens under the Weibo who suspected of "water army" to reply, generally believing that Tesla could make a solution in time, with a sincere attitude and so on, as long as Tesla promised to replace it. But at present, this part of the comment has been deleted, generally about "Tesla cheated consumers, returned one for three" comment.

According to lawyers, Tesla's "chip gate" incident is suspected of violating some of the provisions of the contract Law and the Consumer Protection Law.

Among them, Tesla will be equipped with HW2.5 chip vehicles to consumers, not marked in the HW3.0 chip, without informing consumers to change the delivery content, it is a breach of contract. Second, Tesla publicized the HW3.0 chip before delivering the product, but also did not inform consumers and concealed the facts, which is in line with Article 55 of the Consumer Protection Law, which is a kind of fraud, and car owners can ask for "return one to accompany three."

Some Tesla car owners said that, in fact, their tolerance for the Tesla brand has far exceeded that of the competition, including Tesla's workmanship and other details, while what they really care about is the electric drive system and Autopilot hardware. But the domestic Model 3 gives new car owners the cold shoulder in both respects.

However, today, Musk, founder of Tesla, responded to the problem that "Tesla's new Model 3 owners reported that their on-board computers used older chips". The latest response on Twitter said: "those who complain did not actually order FSD (fully autopilot capability software package). Even if they order the FSD option, maybe they don't know that the computer is upgraded free of charge. "

In the face of more or less "negative" news will have a negative impact on car companies, to this end, to minimize negative complaints from consumers can also help car companies to quell the incident as soon as possible and restore normal sales. What's more, on the eve of the upcoming 315 Rights Day, if the complaint is more serious, it will also be accelerated by the media, which will undoubtedly increase the difficulty of marketing.

For more negative news, the most important thing for car companies is not to press the negative news as much as possible, but to sum up the deficiencies, and come up with a more sincere attitude and compensation, so that consumers can get more trust in the enterprise.

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