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For Jaguar brand believe everyone is very familiar with, a luxury brand from the United Kingdom, but with "30% off tiger, 20% off leopard" in the luxury market has a reputation, with a higher terminal price to attract some favourites. Recently, some netizens found that a model of Jaguar actually had a 50% discount on the sell-off.

According to a screenshot of a circle of friends, Jaguar has offered a 5.5% discount on 18 new energy I-PACE EV400 models with a guide price of 630,800 yuan/660,800 yuan, and has reduced purchase tax. In addition, the car also supports full 4S shop warranty and invoice development. According to the specific pictures, there are still many cars and multiple colors to choose from.

For such a terminal price is really amazing, calculated equivalent to landing less than 350,000 prices, and domestic Tesla Model 3 is very close. Of course, it also reflects that the vehicle's maintenance rate is so "miserable".

Jaguar I-PACE is the first pure electric SUV owned by Jaguar, an established British luxury car brand. It was officially launched at the end of April 2018, with an NDEC comprehensive range of 456km. Although positioned as a mid-sized SUV, the 4.6-meter body size and low design look more like a hatchback crossover.

In appearance, the car adopts typical Jaguar style, retains the consistent front face design with fuel models, adopts the hidden handle design of mainstream electric vehicles on the side, while the rear design is relatively low-key, the overall design style is more sporty style, and there is no avant-garde feeling on current new energy models. The length, width and height of the car body are 4682/2011/1565mm respectively, and the wheelbase is 2990 mm.

Interior is in the preservation of the family British luxury feeling, integrated with more technology elements, the central control by a 10-inch main screen and a 5-inch secondary screen composed of configuration is not too bright spots.

With the power layout of front and rear double motors, it can output the maximum power of 294kw and the maximum torque of 696 Nm. The acceleration of 100km is 4.8 seconds. At first glance, the power parameter performance is good, but this is a price of more than 600,000 yuan, so it looks inferior to many electric vehicles, and the NDEC comprehensive range is 456km, which is not as good as many domestic electric vehicles.

According to the car sales data, Jaguar I-Pace sold 18,000 vehicles worldwide in 2019, of which 12,000 were sold in Europe, of which European sales accounted for 16% of Jaguar volume. However, according to the sales volume of the school model in March and April 2019, it is only 13 and 15 vehicles respectively, which is quite small for such sales.

The low sales volume of this model is also due to the high positioning of the model in terms of price, which is even higher than that of the ES8 at about 600,000 yuan, as well as the high-end Model X model close to Tesla. There is neither Tesla's more high-tech nor Wei Lai's larger body and service, so it can be said that there is no cost performance. Therefore, Jaguar I-PACE can be regarded as a pure test of Jaguar brand's "oil to electricity" in the field of new energy.

In addition, under the environment that the current electric vehicle models are generally not recognized and various restrictive factors lead to the sharp decline of the domestic new energy market, the pure electric vehicles of luxury brands do not have more advantages except Tesla, including Mercedes-Benz, Audi and other brand models.

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