AutoBeta(AutoBeta.net)03/05 Report--

As more and more compact SUV models are launched in China, the market competition is becoming more and more fierce. By understanding the shortcomings of competitive models, the sales skills of grasping the handle of each other are also emerging one after another.

Recently, an online attack from a certain brand has been exposed, including joint venture SUV models such as Nissan's Qijun, Honda CR-V and Volkswagen Tuguan L.

According to the content, the brand puts forward the shortcomings of "six backwardness", "five worries" and "three unworthy" for Qijun, CR-V and Volkswagen Touguan models, and lists the specific reasons for each model one by one, which really shows that the brand has done enough "homework" in marketing skills.

Among them, Japanese Qijun and Honda's CR-V are mentioned that the platform still uses its relatively low-end compact sedan co-platform technology; Qijun's power is still relatively old technology, while CR-V does not mention 1.5T power, but says its hybrid model does not have spare tires, lithium battery defects and so on. At the same time, it is also mentioned that Qijun and CR-V are not as good as the new RAV4 in terms of four-wheel drive and quality, so there are many problems. However, since the launch of the new RAV4, we have also heard some consumers mention some remarks about the new RAV4, including rough workmanship and ancient interior design.

In addition, it is also mentioned in the content that the safety configuration of the three models is general, and the low-equipped models are only equipped with airbags in the main and passenger seats. Compared with the standard eight airbags in the new RVA4, there are indeed fewer of the three models, which also shows the kindness of Toyota.

Of course, some of the shortcomings of the models mentioned above also exist objectively, and the main reason is that compared with the other three models, the new Toyota RAV4 is only a new model that has been on the market in China for a few months.

Nissan Qijun and CR-V, as models that have been on the market for many years, it is also the main reason that Nissan Qijun and CR-V are currently favored by more consumers by virtue of larger terminal discounts. Compared with the new RAV4, there is not much discount at present, and the use of new platforms to build, higher costs can not achieve rapid sales growth is also the main reason, so car companies do not need to use marketing skills to attack competitive products. What's more, according to Nissan and Honda's plans, both new models will be launched this year.

With the increasing number of joint venture SUV models, the competition for the new RAV4 is not only these three models, but also the newly launched Honda Haoying and Toyota Velanda models. Therefore, car companies should gain the trust of consumers with better service and word-of-mouth.

As the market was affected by the epidemic at the beginning of this year, the entire car market was hit. According to Toyota's February sales, Toyota's sales in China fell 70.2% in February compared with the same period a year earlier.

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