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Since January 1, 2020, Toyota has officially separated the "Chinese market" from its Asian business into "China business" and "Asian business". The two major businesses exist separately, further highlighting the importance of the Chinese market. Toyota officials say the initiative will enable leaders in each business and region to implement the necessary strategies based on rapid decision-making to strengthen and accelerate implementation capacity.

For a long time, Toyota is far smaller than Volkswagen in the Chinese market, and Toyota has accelerated the promotion of new cars in the region as it has increasingly become a market for companies to expand their global operations. According to the plan, Toyota's production capacity in its joint venture in China will be increased to 2 million vehicles a year in 2020. In the future model plan, seven new models will be introduced into the joint venture company.

The new RAV4 Rongfang / Weilanda model "two-car strategy" further expands Toyota's model layout in China, so Toyota's future introduction of new cars will continue to adopt the dual-car launch mode. Including the new generation of Hanlanda, the new generation of Sienna, the new generation of Harrier and so on are all "double cars" made in China.

Brand new Hanlanda.

The new Hanlanda of Guangzhou Automobile Toyota will be listed at the end of 2020, while the FAW Toyota 770B project is also a "Hanlanda" medium-sized SUV model, which is relatively late and is expected to be named "Lu Ze" or "Lu Fang". At present, FAW Toyota has applied for the relevant trademark.

The new Hanlanda continues the more square styling, and the front face design is a little Subaru. The style of interior decoration changes greatly, and the functional layout is concentrated to the central control LCD screen.

The new Hanlanda is the fourth-generation model and is based on Toyota's TNGA architecture (TNGA-K). In the future, domestic models may focus on the hybrid version, with a combination of 2.5L four-cylinder engine and two motors, with a comprehensive power of 240 horsepower, and there are also two-wheel drive and four-wheel drive options.

A new generation of Sienna (Senna)

The domestic Sienna project has begun in 2019, and both Guangzhou Automobile Toyota and FAW Toyota have invited tenders for the production of the model, with the internal codes 825B and 82roomB respectively, and the new car is expected to be on the market by the end of 2021 or early 2020.

Sienna is a 7-seat MPV model for household use. At present, it is mainly sold by parallel imports in China. After the launch of domestic models in the future, Toyota will break the situation that there is no mainstream MPV model sales for a long time.

The new Toyota Sienna based on TNGA architecture will be equipped with 2.5L and 2.5L hybrid power combination in the future domestic version.

New generation Harrier

Harrier is an entry-level medium-sized SUV with a market positioning between RAV4 and Halanda. FAW Toyota internal code-named 941B project is the domestic Harrier, the model will be named "Hailia". At the same time, Guangzhou Auto Toyota's internal code-named 942B model is also the domestic version of Harrier.

The new generation of Harrier is based on the TNGA-K platform and is similar in size to the Lexus RX. In fact, the first-generation and second-generation products of the car were directly changed to the Lexus RX, and the third-generation models began to differentiate from the Lexus RX, with different grades and designs. The main competitor of domestic Harrier in the future is Honda Crown Road / UR-V.

On the power side, the new Harrier will be in line with RAV4, offering 2.0L naturally aspirated engine and 2.5L hybrid system, as well as front-drive and four-wheel drive options.

Toyota sold 1.62 million vehicles in China in 2019, up 9% from a year earlier and surpassing the Japanese market for the first time. FAW Toyota sold 738000 vehicles in 2019, up 2% from the same period last year, while Guangzhou Auto Toyota sold 682000 vehicles in 2019, up 17.6% from the same period last year. Toyota China has a sales target of 1.76 million vehicles in 2020, a year-on-year growth rate of about 8.6 per cent. As more new cars are launched domestically, Toyota may target Volkswagen in China. Unfortunately, some models will also be withdrawn from the market, such as the formal suspension of domestic Prado production in the middle of this year.

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