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Affected by the novel coronavirus epidemic, there are signs of decline in the domestic car market and market economy, but cars are still needed by many consumers. In order to reduce the pressure on consumers to buy cars, Cadillac recently launched a long-term rental scheme called "renting".

Renting is a luxury car rental scheme launched by SAIC General Motors Cadillac, which has been launched at the same time in its official App and flagship stores on the domestic e-commerce platform. According to the plan, consumers only need to complete the application process online, and then they can choose a full range of models and a variety of colors to introduce new cars in the form of monthly rent. At present, it supports its CT5, CT6, XT4, XT6, XT6 and other all-line models.

The lowest rental price is 1999 yuan, which is its compact SUV XT4. In addition, car rental can support a variety of flexible lease options such as 5 years / 4 years / 3 years.

However, each of the current models is available in only two versions, that is, low-configuration and sub-low-configuration models. It is worth noting that the rent of each model will rise in the second year, only the first activity discount.

Compared with the traditional car purchase model, the long-term rental plan reduces the down payment by a large amount and eliminates the need to pay insurance fees and purchase taxes, and Cadillac also provides free basic maintenance twice a year. In other words, you only need to pay a part of the deposit to drive a Cadillac at the monthly rent. After the deposit expires, you can choose to refund or purchase the vehicle as a deduction. Because after the expiration of the contract, consumers can choose to buy at the current second-hand price of the same price or directly terminate the contract, or they can choose to renew the lease or renew the car lease.

According to the Cadillac XT4 two-wheel drive technology, for example, after the discount guide price of about 230000, including the rest of the cost, the total purchase price of the whole car is about 250000 yuan. Under the long-term rental service, the three-year rent is about 133000 and the five-year rent is about $179000.

If calculated on the basis of Cadillac's three-year average salvage value of 51% and the five-year average salvage rate of 38%, the price of a used car based on XT4 two-wheel drive technology will be about 128000 after three years and about 95000 after five years. So according to the full cost of the new car, the cost of XT4 in three years is 122000 yuan and that in five years is 155000 yuan, which is less than that of leased car.

It should also be noted that the service is not suitable for restricted areas, and the service life is only 25000 km per year, which exceeds the fee of 2 yuan / km.

However, compared with the traditional car purchase service, there are still relatively few consumers who can accept the rental service in China, but with more and more young consumers, the acceptance will also increase. Thanks to the relatively perfect ecological chain of the automobile industry in North America, the development of the second-hand car market is more prosperous than that of the domestic market, so the development of car rental business is also more mature. According to statistics, about 40% of American consumers will choose vehicles in the mode of "rent and purchase." no, no, no.

In fact, for the more difficult domestic new energy market, such as Weimar Motors also launched this kind of "Weima direct purchase" plan. Consumers can buy a car at half price, charge it free and pay a monthly driving fee, and promise to buy it back at a 40% discount for 2 years. It's just that Cadillac in the luxury market is the first brand to launch such a plan compared with the new energy market.

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