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Speaking of the very popular "stepping on the door" marketing incident at that time, Chinese consumers often think of a German brand, which is also regarded by consumers as the ancestor of stepping on the door. At that time, this way of marketing was deeply loved by consumers, and even now there are still all kinds of door-stepping marketing methods, which must have been imitated from a certain German brand. Some netizens revealed that Jetta brand dealers also played!

The video, provided by netizens, shows a car salesman standing on each of the four doors of a VS5 display car at a Jetta brand dealer, shaking rhythmically as if to say something.

There is no doubt that the purpose of this move is to prove the quality of their own brand products, even if swaying vigorously, the doors and hinges will not be deformed.

Some netizens said to this, "it is worthy of accurate marketing, inheriting the tradition of popular culture." As we all know, as a special brand and model in the Chinese market, Jetta has become a low-cost car brand under FAW-Volkswagen since 2019, with the blessing of Volkswagen technology, but does not hang the Volkswagen standard, and mainly aims at the car purchasing hearts of Chinese consumers. and compete with independent car brands in an all-round way. Therefore, in marketing promotion, Jetta brand dealers not only try their best to get close to Volkswagen brands, claiming German SUV, German quality, etc., but also imitate the marketing methods that Volkswagen has played.

The main purpose of the marketing method of car sales stepping on the door is to test whether the door hinges meet the standard. According to the national standard GB 15086-2013 "performance requirements and test methods for automobile door locks and door retainers", each door hinge system should bear the performance requirements of the following door hinge system: a) support the door; b) do not take off under the longitudinal load of 11110N; c) do not take off under the transverse load of 9000N; d) the back door hinge of the vertical opening door should not be detached under the vertical load of 9000N.

Take a car salesman who has a new appointment with 70KG as an example, how many people do you think you can stand? As in the case in the video above, even the force exerted by a hard shake is far below the design standard, and it is not a problem for the door to withstand this pressure at all. As long as the vehicles meet the standards, they can meet the requirements of stepping on the door in the above video.

"attracting specific consumer groups is actually a very successful marketing," netizens said, what kind of publicity means, suitable for what kind of consumers. For some consumers, they will think that this is a direct way to verify the quality of the car door, so the sellers are well aware that a lot of people like it.

However, for most netizens, this marketing method is "too low" and does not explain the problem, but also a marketing means for brand manufacturers or dealers to attract consumers. They will think that the best way to verify quality and safety is to pull the collision mechanism over.

Some people in the industry explained this kind of scene, he thought, "A large number of people pay attention to the sturdiness of buying cars." Standing at the door, pressing the cover, knocking on the fender, listening to the closing of the door, and watching the weight of the car are all ways to verify the "sturdiness". Anyway, the firmness is visible and touchable and audible. " He also said that as for the "sturdiness" of the car's safety, reliability, the degree of material integrity, etc., it is a matter of opinion.

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