AutoBeta(AutoBeta.net)03/07 Report--

Mercedes-Benz and BMW, rivals of "falling in love and killing each other", once again abandoned Audi. On March 7, BMW's official Weibo posted a message: "Today is my 104th birthday." The number of netizens' comments in the comment area has exceeded 300 Subsequently, Mercedes-Benz retweeted on its official Weibo, "Happy birthday to you from the bottom of my heart!" In order to win, gallop together! "

Once again, we can see the deep friendship between German car companies for a century in Mercedes-Benz and BMW. Some netizens said that they not only compete on the same stage but also wish each other best wishes. Some netizens see that Audi is a little embarrassed here.

In May last year, the 66-year-old Ditte Dieter Zetsche, who had been at the helm of Daimler for 13 years, officially retired as chairman of Daimler's board and global president of Mercedes-Benz. BMW officials produced a short film to pay tribute to Zetsche.

The story goes like this: this short film is ostensibly a tribute to the retired Dr. Zetsche, but in fact it is not simple, because in the end, BMW mischievously interposed with a very interesting scene-Mercedes-Benz CEO retired and finally got a BMW! Dr. Zetsche in the story is also an actor who is very similar to Zetsche hired by BMW.

The naughty BMW was not retaliated by Mercedes-Benz, but the two car companies expressed their gratitude to each other. BMW's official Chinese Weibo released the video, saying: "Mercedes-Benz life, BMW accompany." Mercedes-Benz retweeted its official Weibo without stinginess, saying that "BMW will accompany Mercedes-Benz for life."

Audi, which has been abandoned many times, has been hit again. Audi China finally couldn't help commenting: "it's better for me to be alone."

Some netizens pointed out that not only marketing promotion but also real market competition, Mercedes-Benz and BMW abandoned Audi.

Data show that BMW Group (BMW and MINI) sold 723680 vehicles in China in 2019, up 13.1% from a year earlier to the top of the list. Mercedes-Benz and smart delivered a total of 702088 new cars, up 4% from a year earlier, ranking second. Audi brand sales were 689000, up 4.1% from a year earlier, ranking third.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat