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Today, an advertisement about Lexus went viral online, showing Toyota President Akio Toyoda building a "champagne tower" on the engine cover of his flagship model LS, in order to highlight the quality stability of the Lexus LS 30 years later.

Netizens who are familiar with Lexus should have the impression that this so-called "Champagne Tower" advertisement is actually the promotion of Lexus's sophisticated car-building skills when Lexus first launched a medium-and large-sized sedan LS400 in North America in 1989 to show the smooth and quiet operation of the LS engine.

After 30 years, Lexus once again showed this classic ad, but the protagonist was changed from engineer to Toyota president Akio Toyoda, and through a very humorous performance.

However, some careful netizens found that the advertisement seemed to be just an advertisement, because when Toyoda launched the Lexus LS, it did not capture the change of the Champagne Tower, so it did not really reflect whether the model was really so "quiet". Some netizens even said that Toyoda Akio could be an "actor".

In fact, it was because of this champagne tower advertisement that Lexus LS sales surpassed those of long-established luxury brands such as BBA and Jaguar in the second year. But then Lexus sales began to decline, and in the second generation of Lexus LS began to be overtaken by BBA, and this situation continues to this day.

Although the Lexus LS, as its flagship model, gives a sense of luxury in appearance design and interior design, as well as the reputation of "ingenuity" in the position of detail, it is still relatively small compared to the brand effect of the BBA brand, which is also the most prominent performance in the domestic market.

As a D-Class model, it is equipped with the fuel version of 3.5L V6 naturally aspirated engine + 10-speed automatic transmission and the hybrid version of 3.5L gas-electric hybrid system + 10-speed automatic transmission (E-CVT+4AT). It is indeed superior in stability, but it is relatively "low-key" compared to the BBA at the same price, so that Lexus is often defined as power "meat".

In addition, due to the recent increase in the number of Toyota models suffering from oil emulsification and oil, it has also been commented on by many netizens on the issue of "emulsification".

Since the beginning of March, there has been a massive outbreak of increased oil and emulsification of Toyota cars, including Camry, Asian Dragon, RAV4 and Lexus.

According to statistics, in March, there were nearly 300 complaints about the increase or emulsification of engine oil in the above four models. However, for such a problem, Toyota still has no official response, only FAW Toyota said it will continue to investigate.

According to specific data, up to now, there are nearly 240cases about Asian Dragon and Camry in the third-party complaint platform, and nearly 40 cases of the 2020 RAV4 Rongfang. Lexus's recent complaint cases are mainly concentrated after March 6, with 36 cases.

Toyota has carried out large-scale recalls around the world since 2020, but for the current situation in the domestic market, Toyota is indeed a bit slow to respond to the "emulsion / throttle". As a result, most consumers who have booked Toyota hybrid models have applied for a refund.

For Toyota, which is famous for its "word-of-mouth", it embodies its reputation in the face of the current environment with frequent problems. after all, in the current overall situation of the car market and the increasingly fierce competition, it is not only the embodiment of quality. after-sales service is also a choice for consumers, otherwise the rising public opinion will only bring a greater blow to the brand.

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