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The novel coronavirus epidemic, which began in January this year, has seriously affected the global automobile industry. as China is the main epidemic area, the domestic market suffered an unprecedented impact in February this year, and sales fell to 2006. To this end, Toyota will reduce production capacity due to the impact of the current epidemic.

According to Japanese media reports, Toyota Motor Company has decided to reduce the production capacity of its premium car brand Lexus from March 16, including the production lines of Toyota's two factories in Japan. It is estimated that its production will be reduced by about 1600 vehicles, accounting for about 6% of its total production capacity.

It is understood that the main reason for Toyota's production reduction is that demand for Toyota's Lexus, one of its main export markets, has fallen sharply due to the spread of the novel coronavirus epidemic. According to Toyota executives, "there are very few customers selling stores." therefore, it will be decided to cut production for half a month to deal with overcapacity.

At present, Lexus has a total of seven production sites, including four in Japan, one each in the United States and Canada and, more recently, India. The Lexus production reduction is mainly aimed at the Kyushu plant (Miyagi City, Fukuoka Prefecture) and Tanahara plant (Tahara Plant). It is reported that the Kyushu factory is located in Miyagi City, Fukuoka Prefecture, which mainly produces Lexus CT, ES, RX and NX products, while Tian Yuan Factory is located in Tian Yuan City, Aichi Prefecture, mainly producing Lexus LS, IS, GS, GX and LX series models.

Although Lexus has achieved an impressive record of 200000 and a substantial growth of 25 per cent in China in the past year, the Chinese market has been affected by the new coronapneumonia epidemic in the past two months, and the entire Chinese car market is in a period of low sales. therefore, the impact on performance is inevitable.

And what is different from other brands is that Lexus brands have always adopted the sales model of "fixed production by sales." car owners generally have to wait several months from spending money to booking cars to picking up cars, but as the Chinese market has been affected by the epidemic in the past two months, Lexus has to reduce production capacity to deal with it.

Some industry insiders pointed out that judging from the current performance of the domestic market, it is still difficult to achieve recovery in the short term, and depends on further policy stimulus. Therefore, Lexus through the initiative to adjust the production plan, is also a strategy to deal with the current epidemic situation.

According to the latest data released by Toyota, it sold only 23800 vehicles in China, including Lexus, in February, down 70.2% from a year earlier, Toyota's biggest drop since 2000. it even surpassed the 50 per cent decline caused by the Diaoyu Islands incident in 2012.

Although the novel coronavirus epidemic is still spreading around the world, normal production has resumed at Toyota's four joint venture plants in China and other local factories in Japan.

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