AutoBeta(AutoBeta.net)03/15 Report--

A few days ago, Changan Automobile officially released its production and marketing report in February, and the sales of its independent and joint venture brands were announced. According to the report, Changan produced a total of 20290 vehicles in February, down 78.9% from the same period last year. Overall sales in February were 28763, down 73.7% from the same period last year.

At the beginning of 2020, January was affected by the Spring Festival holiday, while February was in an unfavorable stage of continuous expansion of the epidemic, automobile enterprises and major dealers were unable to operate normally, and a sharp decline in production and sales was normal, as was the general situation in the market. For enterprises, they have to adjust their annual production and sales targets and new car promotion plans.

In terms of independent brands, Changan Automobile has three major production bases, Chongqing, Hebei and Hefei, with February sales of 11255, 2290 and 2747 respectively, accounting for a total of 16292 vehicles, accounting for 56.6 per cent of Changan's total sales in February.

From January to February, Changan accumulated sales of 97629 vehicles, down 30.4 per cent from the same period last year, accounting for 60 per cent of Changan's overall sales. This year, Changan Automobile mainly launched a new series of products-UNI Gravity, and the first model, UNI-T, was unveiled and launched this year.

As a result, Changan independent brands account for 60% of sales, further highlighting the market decline of the company's joint venture brands.

Changan Ford used to be the main source of profit for Changan, but its sales have changed from profit to loss after the decline year by year. The future will be an important stage for the upgrading of Changan Ford products and the continuous launch of new products.

Changan Ford sold 4089 vehicles in February, with cumulative sales of 19447 vehicles from January to February, down 10 per cent from a year earlier, according to the report. In 2020, the sales of major car companies declined across the board, and the decline of Changan Ford was also lower than the market average. With the gradual volume of the newly listed Ruiji models and the release of terminal concessions, the future sales of Changan Ford still have expectations.

In 2020, Ford / Lincoln will have 10 new cars on the market, including domestic focus travel version, domestic explorer, domestic Lincoln adventurer, domestic Lincoln flier and so on. Among them, Changan Lincoln's first domestic model, the adventurer, was officially put on the market on March 12, with a price of 24.68-345800 yuan.

The situation of Changan Mazda is also not optimistic, with sales of 1759 vehicles in February, down 74.5 per cent from a year earlier, and cumulative sales of 10625 vehicles in the previous two months, down 44.6 per cent.

Changan Mazda has planned a small SUV--CX-30 for the new car, which has a 2.0L naturally aspirated engine with a maximum power of 116kW and a maximum torque of 200Nm, and went into production this year. At the same time, Mazda also introduced the SKYACTIV-X compression ignition engine, which will be the first to be carried on the 2021 Mazda 3 Oncella, but the price will also be increased.

In response to the impact of the epidemic, Changan Automobile said that it will reduce the impact on the production and operation of the whole industry chain by formulating loose and pragmatic business policies, adjusting sales targets, introducing incentive policies, and supporting operating funds.

According to the China Association of Automobile Manufacturers, the production and sales of passenger vehicles completed 195000 and 224000 respectively in February, down 86.4% and 86.1% respectively from the previous month, and 82.9% and 81.7% respectively from the same period last year, which is higher than the overall decline in automobile production and sales. From January to February, the production and sales of passenger cars completed 1.631 million and 1.831 million respectively, with production and sales down 48.1 per cent and 43.6 per cent respectively compared with the same period last year.

Automakers are in an uphill battle in the first quarter of this year, and even if major industries return to normal in March, car sales are still not optimistic. The association said that without the implementation of strong policies to stimulate car consumption at the national policy level during the year, sales for the whole year could fall by 8%.

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