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Affected by the novel coronavirus epidemic, the overall car market has fallen into extreme malaise since the Spring Festival. In order to promote marketing, the new Baojun brand launched an one-month "30-day unexplained return". This is undoubtedly a novel marketing for the current depressed car market. however, some lawyers think that the advertisement of the new Baojun brand is full of problems, and even suspected of breaking the law.

In early March, Shanghai General Motors Wuling's new Baojun brand launched epidemic care service. Among them, the policy of "no reason to return the car for 30 days" has aroused some concern and hot discussion. According to the official advertisement: "from March 1 to March 31, consumers who buy the new Baojun can apply to the dealer to return the car within 30 natural days from the date of the purchase invoice."

The marketing method of "unexplained return" is mainly from the electric merchandise station, consumers can return the goods when they receive the goods, they only need to feel unsuitable or do not like them, and this kind of publicity used in cars also looks very innovative. But it is worth noting that the new Baojun unreasonably returned the car is not unconditional return, is the need to meet the conditions will be allowed a refund.

According to a number of media learned from dealers, if consumers want to return the vehicle, not only to meet the odometer reading of less than 1000 kilometers, the vehicle is not damaged, no accident record, does not affect the secondary sales and other requirements. To this end, some lawyers said that "this act is suspected of violating the Advertising Law of the people's Republic of China."

In the lawyer's view, the return of the car advertised is unjustified, but the actual situation is subject to various restrictions. And the consumer lies in the car purchase contract signed by the dealer, and it is the manufacturer who makes the promise, that is to say, whether the policy can be fulfilled or not, but also the agreement between the manufacturer and the dealer. Therefore, the lawyer believes that the service advertised by manufacturers can not be realized, then advertising will mislead consumers and is suspected to constitute false advertising.

In addition, there is another particularly important restriction for the new Baojun to return the car for no reason in 30 days. According to what the media learned from the dealers, "the purchase tax is nearly 10,000 yuan, and returning the car must be very uneconomical." In other words, if consumers confirm the return of the car, they need to bear the vehicle purchase tax, insurance fees and licensing fees.

As Baojun did not mention such a statement in the advertisement, some time after the launch of the advertisement, the new Baojun official APP quietly supplemented the policy of "30 days without reason to return the car", adding the so-called "special prompt".

According to Xin Baojun's statement in "there is no reason for Xin Baojun to return the car for the first 30 days, Xin Baojun is confident that it comes from technology", "when returning the car, the fees paid by users for the purchase of vehicles or related services (including but not limited to service fees and license fees) will not be refunded. Taxes and fees and insurance premiums require users to apply to insurance companies and tax authorities for refund, and dealers shall assist in issuing relevant materials. " Obviously, from the point of view of these restrictions, this is not simply "no reason" to return the car, for this reason, some people in the industry said bluntly: "this policy is full of loopholes and is suspected of breaking the law, which shows that what Xin Baojun has done before is like a child's play."

According to Cui Dongshu, secretary-general of the China Federation of passengers, "in fact, it is very expensive for manufacturers, dealers or consumers to return their cars for 30 days without reason." Once the returned vehicle is completed, it will become a second-hand car, so both manufacturers and dealers need to bear the corresponding price loss; while consumers have already paid purchase tax, insurance and other related fees, so returning the car will result in excessive cost.

To this end, such a policy has also been complained by most netizens, if the return of the car is about to include about 10,000 purchase tax, insurance premium and licensing fee, it is not equivalent to renting Baojun for 30 days with 10,000 yuan. If it is a loan, how to calculate the financial fee, service charge and so on?

As a matter of fact, the policy of "returning cars for no reason in 30 days" from Xin Baojun is more of a marketing tactic for selling cars. After all, under the epidemic, it is a difficult time for any car company, and it is understandable to use various marketing methods to boost consumption, but this way of influence seems to be a bit of a change of concept, but it is really very difficult to operate. so in this way of marketing, it may end up with more complaints from consumers, thus affecting their brand image.

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