AutoBeta(AutoBeta.net)03/28 Report--

At the end of February, Tesla announced the global closure of offline stores and the switch to an online sales model, thereby saving operating costs, resulting in a 6 per cent price cut for all models. Tesla's store closures and price cuts caused a sensation, but the plan could not keep up with the change, and shortly after Musk emailed, he announced that the estimated number of global store closures would be half as many as before, so the cost savings would be only about half, with the exception of the standard version of Model 3. 3% higher prices for other models from March 18.

Now Musk e-mailed again to explain the closure plan, Musk said in an email, with high flow of people, high sales Tesla stores will remain open, if Tesla thinks it can increase sales, will open more stores. Musk also said that even if they are in a store, customers still need to buy Tesla's car through their mobile phones or computers.

In the new email, Musk admitted that Tesla's sales strategy transformation did have some "uncertainty" for sales staff, and he tried to comfort them by sharing more of his plans and expectations. After the announcement of the store closure plan, Tesla slashed the salaries of sales staff and began to close the first wave of stores, but Tesla's move caused chaos. Car owners were dissatisfied with price cuts and rights protection, and employees complained. Tesla then stopped store closures and layoffs, and appropriately raised the price of the model.

Tesla's sales model adopted online sales and offline self-store sales, and suddenly changed to selling cars online, which was a change to the operation mode of the electric vehicle industry, which greatly reduced the operating costs of the enterprise. finally, vehicle prices fell sharply, but this time Tesla took too big a step, ignoring car owners and employees, as well as the reaction of the market.

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