AutoBeta(AutoBeta.net)03/20 Report--

The Jetta brand of FAW-Volkswagen has announced the launch of the third mass-produced model, the Jetta VS7, with a guiding price range of 10.68-136800 yuan. The car is positioned as a compact SUV, powered by a 1.4T engine and matched with a 5-speed manual or 6-speed automatic transmission. The market positioning of Jetta VS7 mainly competes with Geely Boyue, Harvard H6, Changan CS75 and other independent models.

The Jetta brand was officially launched independently in 2019 and became a low-cost car brand of the Volkswagen Group, and in September last year it launched two products, VA3 and VS5, which take over the market position of the original Jetta model and the new compact SUV. The body size of the newly launched VS7 is larger than that of the VS5.

Jetta VS7 can be seen as an enlarged version of VS5, the whole car design is basically the same, with hexagonal grille and matrix in the net, the center is Jetta J brand LOGO, derived from the "JETTA" initials "J". In terms of the size of the new car, its length, width and height are 4624/1841/1644mm and its wheelbase is 2730mm.

In terms of interior decoration, Jetta VS7 is also consistent with VS5, with a large number of straight lines in line with the design language of the Volkswagen department, which looks relatively simple, with the console slightly tilted to the driver's side.

The Jetta VS7 is built on the Volkswagen MQB platform. The powertrain is equipped with a 1.4T engine with a maximum power of 150hp and a maximum torque of 250Nm. The transmission system matches a five-speed manual or six-speed manual transmission.

Jetta is equivalent to the joint venture independent brand launched by FAW-Volkswagen, and its brand positioning is further decentralized, mainly competing for domestic independent brands. Sales figures show that the Jetta brand sold 43000 vehicles in 2019, with monthly sales of about 10, 000.

In view of the fact that the results of the three models of Tuguan L, Passat, and Maiteng of the Volkswagen joint venture enterprise are not satisfactory under the C-IASI collision test of China Insurance Research, there is the possibility of Jerry-building, which leads to the recent public opinion storm, so many netizens proposed to pull the Jetta, which has a lower positioning and more severe price compression, to the China Insurance Research C-IASI to see what level it is. This also reflects the public opinion crisis that Volkswagen is facing in the Chinese market, which is shaking a considerable number of consumers' inherent impression of the Volkswagen brand.

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