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With the gradual transformation of the automobile industry to the electrified era, it seems that more and more car companies are starting to change the brand LOGO style. Japanese second carmaker NISSAN's new LOGO has also been exposed recently after carmakers such as Volkswagen, BMW and Kia have rebranded their brands with a flatter style of LOGO that is younger and more suited to the digital age.

Judging from the current exposure of Nissan's new LOGO, it still uses the classic NISSAN English plus the outer circle logo, but because of the non-3D three-dimensional feeling, the NISSAN English periphery is less square package, the overall shape is more simple.

In addition, Nissan has applied for a "Z" LOGO for the new LOGO. In fact, "Z" LOGO has been used in Nissan 240Z models as early as 1971, and continues many Z series models so far, but the new LOGO has carried out a flattened design without changing the design, and is expected to be used in the next generation of Nissan Z series models.

Flattening style is undoubtedly the trend of new design. In the automotive industry, including Volkswagen, Toyota, Kia and BMW and other multinational car companies have adopted a new style of flattened LOGO in the field of media communication, so as to meet the needs of the electrified era.

According to data, Nissan was born in 1933, the original use of the LOGO circle is actually red, representing the sun and the same symbol of the country. At present, Nissan's global LOGO was designed and launched in 2001. From the perspective of the evolution and development of Nissan LOGO for many years, it is centered on the English logo of Nissan "NISSAN".

Replacing the new LOGO will be a big project for every car company, with the exception of changes in its models, all of its assets related to the brand's LOGO, including tens of thousands of dealerships around the world. Therefore, the replacement of the new LOGO is not only as simple as changing the standard, but also the establishment of a new brand image for car companies.

Since Ghosn, the former chairman of Nissan, was suspected of underreporting huge personal income and misappropriation of company funds, Nissan has been in a difficult situation, with years of decline in performance and sales. According to Nissan's previous financial results, in the first three quarters of fiscal year 2019, Nissan's total revenue was 7.5073 trillion yen, down 12.5% from a year earlier; operating profit was 54.3 billion yen, down 82.7% from a year earlier; and net profit plunged 87.6% to 39.3 billion yen, equivalent to 2.479 billion yuan.

In terms of sales, Nissan sold 3.697 million new cars worldwide from April to December 2019, down 8.1 per cent from a year earlier; full-year sales were 5.176 million, down 6.2 per cent from a year earlier.

It is clear that Nissan is trying to restore its market image and restore brand confidence through the replacement of the new LOGO. After all, the logo reset is seen by most car companies as part of the company's image reshaping. For example, the Volkswagen brand said that one of the reasons for the change was the "exhaust valve" incident that had been entangled for many years.

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