AutoBeta(AutoBeta.net)03/21 Report--

It is not too much to say that Porsche is the most profitable brand in the Volkswagen Group. Porsche bikes cost 92900 euros in 2019, and even Mercedes-Benz sold for only 51700 euros last year. Porsche is one of the car brands with the highest premium power in the world.

According to the results released by Porsche a few days ago, the brand increased in 2019 in terms of new car deliveries, operating revenue and sales profit (excluding special services expenses) in the global market. Of this total, global delivery reached 280800 vehicles, an increase of 10% over the same period last year; revenue reached 26.1 billion euros, up 10.1% from 23.7 billion euros in 2018. Of this total, operating profit, excluding expenditure on special projects, increased 2.4% year-on-year to 4.2 billion euros.

Although Porsche mentioned in its financial report that the brand made a special point of about 500 million yuan due to diesel engine emissions in 2019, excluding this point, it still achieved a revenue return of 15.4% and a net profit of 3.7 billion euros. This rate of return can be said to be the highest among car brands.

Judging from the sales of the Porsche brand in 2019, the brand has set a new sales record even in the environment of the global market decline. Among them, the Chinese market has become Porsche's largest single market for five consecutive years, accounting for 31 per cent of Porsche's total sales, with a cumulative delivery of 86752 vehicles, an increase of 8 per cent over the same period last year, while the fastest growing market was in Europe, with a 15 per cent year-on-year increase of 31600 vehicles, while the US market sold about 61600 vehicles, up 8 per cent from the same period last year.

This kind of sales in 2019 is mainly due to the sales of its two SUV models. They are the Cayenne and the Macan, which account for more than 68 per cent of Porsche's total sales. Although the Macan is the cheapest model in the Porsche brand, it is its highest-selling model in the past year, with a cumulative sales of 99944, up 16% from a year earlier, while the Cayenne sold 92055 units, up 29% from a year earlier.

Although Porsche also brought its latest and most "alternative" model, the first all-electric sports car Taycan, in 2019, it only heralded the beginning of a new era for Porsche. And its product premium rate is astonishingly high, coupled with the fact that delivery has not yet been achieved in some areas, such as the Chinese market, which was originally scheduled to be delivered after April 20, so the model is not a Porsche model.

However, at a previous media conference, Porsche revealed that the brand would increase its investment in electrification to 6 billion euros by 2022, and it is expected that by 2025, 50 per cent of Porsche's new cars will be new energy models, including plug-in hybrid and pure electric models. In fact, 60% of all Panamera sales are already plug-in hybrid versions.

As for the development of Porsche this year, it is also mentioned that due to the impact of the novel coronavirus epidemic in the world, it may not be able to maintain this year's good performance this year, but Porsche's popularity in the Chinese market has not abated, so it is believed that Porsche's influence in the Chinese market will not be very great.

According to the latest news, Porsche has announced that it will temporarily close its Zuvenhausen and Leipzig plants in Germany from Saturday (March 21), with an initial plan to suspend production for two weeks. It means that the Chinese market will also be affected in terms of delivery.

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