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After the decline of the automobile industry in 2019 and the double blow of the epidemic in 2020, the whole industry is facing great challenges. In order to achieve better performance, it has become a "marketing" means for most automobile companies to promote weaknesses and avoid strengths by finding out each other's shortcomings.

A few days ago, an attack on Nissan's models targeted by a manufacturer was exposed on the Internet. it can be seen from the content that the car company compares the advantages of dozens of configurations of its own models. It also emphasizes that the total value of the configuration of its own models is far higher than that of competitive products of nearly 30,000 yuan. Even if the price of their own model is higher than that of the competition, through the comparison of the total value, it is still about 11400 more than the competition.

In fact, if the two models choose to be at the same price, the models have rich configurations in the basic configuration, and have certain advantages in some configurations, such as 360-degree panoramic images, parallel assistance and lane departure system, and so on. Volkswagen mountain exploration is not available. The reason why the configuration of Nissan Qijun is lower than that of Volkswagen Exploration Mountain is that it has been about three years since the new model was put on the market, and in most of its configuration and design, it lags behind most of the current competitive models, so that Nissan knows that it is inferior to competitive products in terms of configuration, so it supplies consumers through larger terminal discounts.

It is worth noting that after Volkswagen Tanyue had just completed its five-star rating in China's C-NCAP collision test, it added this "advantage" to the poster promotion and said: Nissan Qijun failed to protect the safety of its members in the event of a collision because of its relatively low passive safety configuration.

According to the configuration of the two models with closer prices, Volkswagen Tanyue is equipped with front and side airbags of the main driver and co-driver, as well as front and rear head air curtains and knee airbags, compared with Nissan Qijun, only the front and side airbags of the main driver and co-driver are indeed richer.

However, as a global model, Nissan Qijun has achieved excellent results of five stars in IIHS in the United States, E-NCAP in Europe and C-NCAP in China. Although Japanese brands have always given people a sense of "paper paste", but from the above collision market, it is enough to see that Qijun models are relatively reliable in safety.

Even if Volkswagen Tanyue, which has just completed China's C-NCAP and received a five-star rating, is better on safety issues than Nissan Qijun, which completed the Chinese C-NCAP test in 2014, there is no need to think that other models are not protected properly because of the lower configuration of competitive products. After all, Nissan Qijun has twice withstood the test of IIHS, which is regarded as the most stringent testing agency, and won the highest safety rating.

Since PICC Research has not conducted a collision test on Nissan Qijun and Volkswagen Tanyue, it is only based on the above test, and it remains to be tested whether there is any difference between Nissan Qijun after being made in China. According to the test performance of Dongfeng's Renault Corey model in PICC Research, it is average.

Of course, the competitor's attack speech is sharp, hit the pain point, part of the content is an objective fact, but there may also be some exaggerated and false elements to achieve the goal.

According to the data of the two major models. Nissan's cumulative sales in China in 2019 were 1.5469 million, down 1.1% from the same period last year. Among them, Nissan Qijun totaled 208000, Volkswagen 4.2336 million in 2019, up 0.6% from the same period last year, and Volkswagen explored mountain sales of 179000.

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