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With the increasingly fierce competition in the new energy market, car companies will continue to introduce new products in exchange for a larger market share. A few days ago, Nezha Automobile, one of the new power automobile enterprises, once again brought its mass production model U. The new car launched 6 models in total. After subsidy, the price range was 1398 - 199,800 yuan, and it was divided into two versions: 400km battery life and 500km battery life.

Nezha U is the second model owned by Hezhong Automobile. Compared with the first low-end Nezha NO1, the starting price is only about 60,000 yuan, so Nezha U has been upgraded in many aspects. The new car is positioned as a compact all-electric SUV and offers seven body colors for consumers to choose from.

Nezha U continues the Eureka01 concept car in the overall model design, with a closed front grille on the front face and a T-shaped belt on both sides, so that many netizens say it is very similar to Cadillac "tearful headlights"; Because Nezha U is positioned younger, it incorporates a lightable through-breathing lamp in the front air intake grille and can interact; The tail adopts mainstream through-tail lamps, echoing the headlights.

Compared with the front and rear body modeling, the side design is relatively simple, using two-color body design. The length, width and height of the body size are 4530/1860/1628mm and the wheelbase is 2770mm; the overall size is similar to that of competitors Weimar EX5 and Xiaopeng G3.

In terms of body interior, Nezha U dashboard adopts triple screen design of double 12.3-inch display screen +8-inch touch screen, and adds 8-inch touch screen combined with physical button design. In addition, it is equipped with a number of changeable atmosphere lights, which can change with music rhythm and temperature perception.

Of course, the biggest highlight of Nezha U is that the car adopts visual transparent A-pillar, and a fast OLED flexible screen is installed inside the A-pillar to realize blind spot problem. It is worth mentioning that this configuration is an optional device, priced at 12,000 yuan.

In terms of power, Nezha U is equipped with ternary lithium battery, which is divided into two versions: 400km battery life and 500km battery life. Among them, the 400U version is equipped with a permanent magnet synchronous motor with peak power of 120kW (163Ps), maximum torque of 210Nm and maximum speed of 150km/h. However, Nezha 400 U Chuang, 400 U Xiang, 520 U Xing, 520U Chuang and 520U Xiang are equipped with permanent magnet synchronous motors with peak power of 150kW (204Ps), maximum torque of 310Nm and maximum speed of 155km/h.

On the whole, as the second mass-production model owned by Hezhong Automobile, Nezha U incorporates more "technology" products and is only built for the "freshness" of young people. Compared with the first model N01, it is quite normal in all aspects, and there are not many bright spots, so that Nezha N01 is more like an entry-level new energy model, while Nezha U is a more characteristic model.

However, for the current competition in the new energy market, endurance is undoubtedly the biggest advantage of new energy vehicles. Compared with the competing products Xiaopeng G3 and Weima EX5, Nezha U has no great advantage in endurance performance, so it remains to be seen whether it can obtain market reflection through "personalization", but from the current pricing of Nezha U, it is speculated that Hezhong Automobile also hopes that this model will become an impulse model.

According to the sales data of Hezhong Automobile in 2019, the accumulated sales volume is about 10,000 vehicles, which is only 33.3% away from the annual target rate of 30,000 vehicles, ranking behind NIO, Weima and Xiaopeng Automobile.

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