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In recent years, dozens of new power car-building enterprises have emerged in China, but with the substantial reduction of new energy subsidies, some have disappeared and only more than a dozen vehicles have been mass-produced and listed on the market. At the same time, they are also faced with the problem of continuous decline in sales of new energy vehicles, and the financial difficulties highlight that only a few of them may have survived.

Even if the new forces of car building have entered the knockout stage ahead of time, many enterprises continue to step into the ranks of cross-border car building, such as Evergrande New Energy vehicles. Recently, another new brand was born-Tianmei Automobile. Timi officially released pictures of its first model and revealed that the SUV will be available by the end of 2020.

Tianmei Automobile is a new energy passenger car enterprise founded by Skyworth founder and famous "color TV king" Huang Hongsheng. According to the inspection information, Jiangsu Tianmei Automobile Co., Ltd. was established on November 1, 2019, and the legal representative is Huang Hongsheng, whose main business scope is related to vehicle research and development, manufacturing, sales and after-sales service; auto parts research and development, manufacturing, sales; new energy vehicle technology development, technology transfer, consulting and technical services; car rental and so on. Huang Hongsheng, founder of Skyworth, former Skyworth Group and Chairman of Skyworth Holdings, established Kevo Automobile Group, which is dominated by Nanjing Jinlong, in 2011, and began to lay out the new energy vehicle market. Kaiwo Automobile has a series of new energy buses, light buses and special-purpose vehicles, and intends to enter the new energy passenger car market, resulting in the birth of "Timi Automobile".

Tianmei brand logo uses the W character shape, the English name is "Skywell".

According to the official introduction, the first Timei SUV is about 4.7 meters long and has a wheelbase of about 2.8 meters, positioning the entry-level medium-sized pure electric SUV. The front part of the car uses a matrix LED headlamp, while the rear part uses a through taillight design. Another bright spot is that the "SKYWELL" LOGO of the rear logo can be lit to increase brand recognition. It is said that the car has a range of up to 500km.

In December last year, Tianmei released its future product plan "2x 4N". According to the plan, between 2020 and 2025, four pure electric products will be launched based on BE (economical pure electric vehicle platform) and CE (medium and large pure electric vehicle platform).

As a matter of fact, most of the new car-building forces are "struggling" except for consumers' familiar Lai Motor, Xiaopeng Automobile, Weima Automobile, United Motor (Nahu Automobile), ideal car, and so on. Boxun car, Singularity car has not yet been mass production, the future of the car has been exposed unpaid wages, Ranger car project stagnant, and so on.

The new power of car building is facing the financial test, and there will be great obstacles to sales after listing in the future. In 2019, NIO delivered 20, 000 cars, the largest among the new power enterprises. Subsequently, Weimar and Xiaopeng delivered 16876 and 16609 respectively, both of which failed to meet the sales target. And the rest of the new power car companies, sales do not have much expectation.

In addition, due to the substantial reduction in new energy subsidies, sales have declined one after another, car-building new power car companies are facing greater problems. According to the China Automobile Association, sales of new energy vehicles in China have declined for eight consecutive months, with sales of less than 60,000 vehicles from January to February 2020, down 60% from the same period last year.

Chen Shihua, deputy secretary general of the China Automobile Association, said that consumers' recognition of new energy vehicles needs to be improved and is cautiously optimistic about the new energy vehicle market in 2020. He hopes that the country will next guide the development of new energy vehicles through policies such as taxation and use links.

However, in the current environment of new energy vehicles, it has been difficult to accommodate dozens of new car-making enterprises, and some brands and enterprises may fall down. For the newly founded Timi Motors, the situation is even more difficult.

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