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The Volkswagen brand, which has just completed the replacement of the new LOGO, has recently adjusted its logo. Not only that, Volkswagen also led its Audi brand to change the logo. It seems that many netizens are very confused about this situation.

It turned out that this was a move taken by Volkswagen Group to call on the world to respond to the COVID-19 epidemic. As the current COVID-19 epidemic continues to spread to many regions of the world, it has had a great impact on people all over the world. To this end, Volkswagen and Audi temporarily modified their brand LOGO to remind people to keep their distance and call for social isolation.

Among them, the Volkswagen brand separates the letters "V" and "W" in its LOGO to keep it at a distance, while the Audi brand also splits the "four rings" in its LOGO to keep a certain distance. And the two brands have added "Thanks forkeeping your social distance" and "KEEP DISTANCE" under their revised LOGO, to the effect that "Thank you for keeping your social distance".

Because keeping a 6-foot distance from others will help prevent the spread of novel coronavirus, according to governments and the World Health Organization. So much so that most countries around the world have taken other measures to maintain social distance, such as closing schools, canceling large gatherings and imposing travel restrictions.

As a multinational automobile company in the world, Volkswagen Group has a certain influence in the global market. through this aspect, it calls on the public to actively fight the epidemic, which plays a positive role for the public, not only bringing positive communication effects. at the same time, it also plays a propaganda role. At present, both Volkswagen and Audi brands have released dynamic and static Logo patterns to consumers around the world through media sites and social channels.

In fact, the current continuous spread of the COVID-19 epidemic in Europe has caused dozens of European car companies to stop production at more than 90 factories. Among them, Volkswagen, the largest automobile group in Europe, has 24 factories in Europe and Russia, which has the greatest impact.

Due to the spread of COVID-19 's epidemic, Volkswagen said recently that its brands have gradually suspended production in view of the serious deterioration in sales and the growing uncertainty in the supply of factory parts. Dozens of European factories have been suspended, including in Italy, Portugal, Spain, Slovakia and other countries, but because the epidemic is still out of control, and Europe is the hardest hit area of the epidemic, Volkswagen is expected to consider closing factories in other European regions in the coming period of time.

In the view of Volkswagen Group CEO Dis, the previous excellent epidemic prevention measures in China have effectively brought the epidemic under control and made the current car market in China show signs of recovery, so the vast majority of European car companies are following suit. However, it is still impossible to predict the current impact on Volkswagen, because compared with the epidemic prevention measures in China, it is still difficult to predict how long it will take to effectively control the epidemic in Europe, so in view of the uncertainty of the development of the COVID-19 epidemic, Deiss expressed reservations about the previously released performance forecast for 2020.

As the outbreak began in China this year, and Volkswagen's main market is the Chinese market, Volkswagen brand sales plunged 74 per cent to 60900 in February from 234400 in the same period last year. Volkswagen's sales in China fell 35 per cent to 404300. As a result, Volkswagen's global sales fell 25% in February from a year earlier, resulting in a 14% drop in sales this year compared with the same period last year.

However, the impact of COVID-19 's epidemic is currently affecting overseas regions. Chinese cars are under control of the epidemic, and the market is showing signs of recovery. Therefore, in Deiss's view: "I am quite optimistic about China." We expect sales to recover for the rest of the year because almost all Volkswagen factories in China are operating and sales are picking up. " "We still think this year could be a good year in China."

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