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Lectra 03 +, which only went on sale in August last year, seems to be in a state of hot sales, requiring "panic buying" because it is a limited release model with limited production capacity. According to the brand's latest round of rush-buying conditions, there are only two sales places in each of its stores. However, recently, a netizen found a number of 03+ cars in stock in a Lecker store.

As can be seen from the videos taken by netizens, there are not only two 03 cars parked in a certain offline store, but it is initially estimated that about 5 vehicles are parked. Although the number is not large, it is also far more than the 2 cars each described by its brand.

Lectra 03 +, as the first performance sports car under Lecker, has been sold out for six rounds since its launch. The seventh round opened again on March 16, this time launched a total of 1040 different models of Lecker 03bike, respectively, 80 sets of LEC 03+ performance set, 480 sets of Yufeng version (driving control kit) and 480 sets of Yufeng version.

Due to the limited number, in order to achieve uniform distribution across the country, each offline store was allocated only two sales places, so that the sales said: "even if consumers set 100000, the stores will not be able to pick up cars, everything still needs to be snapped up by consumers themselves."

However, the number of 03s seen in the video does not make netizens guess whether the 03+ model is really popular, or is it to create the effect of "hunger marketing"? Although Lecker has always denied the use of hunger marketing, the current situation does give the public such an impression. After all, hunger marketing can not achieve the best in terms of sales volume, but it can maintain the brand effect and realize the brand premium. The most typical example is a high-end brand that has to wait for half a year to increase the price of its models. However, it is understood that Lectra has not delegated sales rights to terminal dealers at present, otherwise it may lead to a "price war".

In terms of appearance, Lectra 03+ adopts a unique color matching design of flashy gold, and the front face, tail and body are blackened in many places, which is not much different from the ordinary version of Lecker 03. The overall difference lies in a wealth of customized kits, such as all-carbon fiber air force kit, 19-inch dense spoke forged rims, all-carbon fiber large rear spoiler, front tower top reinforced connectors, panoramic skylights and exclusive logos.

The interior decoration is consistent with the layout of the ordinary version of LinkedIn 03, only using different materials and colors, and the large area of Alcantara (Orchid) fabric makes the overall model more athletic. At the same time, the car body is embellished with flaming gold of the same color as the car body, golden stitches and gold plus sign.

Since it is called 03+ high-performance model, the biggest difference lies in power output. The high-performance version offers 2.0t high-power engine technology from Volvo, with a power output similar to Volvo's T5 version, which can reach 254 horsepower, surpassing most models of the same class.

Lectra, as a high-end brand under Geely, the brand image needs to be maintained, and the hunger marketing model is more to maintain the brand effect. However, Lectra and 03+ are both newly launched brands and models, and it still takes longer to witness the true strength of the product, and hunger marketing is not a long-term solution.

According to Lecker brand data, total vehicle sales of its brands in 2019 were 128066, an increase of 6.35 per cent over the same period last year, of which Lecker 03 sold 52887 vehicles, accounting for 41 per cent of total sales.

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