AutoBeta(AutoBeta.net)03/30 Report--

In response to a recent public relations report on an attack by Changan Automobile, Great Wall officials said on March 30 that the document was issued inside Great Wall Motor and the incident took place last week. Great Wall Motor also said that after the incident, it had negotiated with Changan executives and Dex, and the relevant articles had been deleted.

Changan Motor, the other party involved, told the media, "recently we have more than 800 articles about online H6 benchmarking and products that are not conducive to CS75, but we do not think this is the work of Great Wall Motor manipulation."

This response seems to be very interesting. Some netizens said: it seems that something big will happen.

According to a recent report, according to a report released online by the Great Wall Automobile Public Relations Department, the Great Wall Automobile Public Relations Department found that there were abnormal and organized negative attacks recently, and after in-depth investigation, it is confirmed that Changan Automobile Organization initiated offensive negative communication against Harvard H6 / F7 and other models. The company also found that negative communication maliciously belittles Harvard H6 products mainly by comparing with Harvard H6; belittling Harvard H6 through seriously biased industry and market analysis; fabricating and fabricating a wide range of customer complaints by attacking false product quality problems. The Great Wall Automotive Public Relations Department also summarizes the opponent's main means of attack and the number of recent attacks.

In the document, Great Wall Motor said it would take measures to communicate and negotiate with Changan Automobile. Through many levels of leaders of the company, negotiate with the senior management of Changan Automobile and urge the other side to stop the attack immediately. Great Wall Motor believes that during the epidemic, the domestic automobile market has yet to recover, and Changan Automobile and Great Wall are both the backbone of Chinese automobile brands, so they should join forces with each other, devote all their energies to the market, and jointly lead the upward development of Chinese automobiles. We should not "fight against each other."

At the same time, Great Wall Motor also negotiated with Deth Public Relations Company: strictly inform the consequences of the incident, order it to stop the implementation of the project immediately, immediately delete all articles involving negative attacks on our company, and at the same time convey the solemn attitude of Great Wall Motor to Changan Automobile, otherwise all cooperation will be terminated.

According to the official information, Dex Public Relations Company, founded in 1996, is one of the first professional organizations based on the Chinese market to provide integrated marketing consulting services to customers. The public relations company has cooperative relations with a number of automobile companies. Including Audi, FAW-Volkswagen, Harvard brand, Great Wall Motor, Changan Automobile, Geely Motor, Foton Motor, BAIC New Energy, Jianghuai Automobile, Dongfeng Honda, Ford, Red Flag Brand, Dongfeng Nissan, Chery Automobile, Guangzhou Automobile Mitsubishi and so on are all Dex PR customers.

The two companies involved in this incident are the top sellers of independent cars. Great Wall has sold more than one million vehicles for four consecutive years, with a cumulative sales of 1.06 million in 2019. Changan sold 803200 vehicles in 2019, down 6.5 per cent from a year earlier.

In response to this matter, some netizens thought, "if you have this time to strive to improve the quality and performance of your own vehicles and give consumers a satisfactory answer, how good it is for both to make a profit, and to raise their own popularity by belittling each other with this malicious attack." will eventually be spurned by consumers. " Another netizen said that such a big car company always makes small moves, which is really a good feeling.

As reported yesterday, corporate public relations means are diverse and complex, in addition to the positive publicity of some enterprises and products, some covert operations are often "unexpected". Consumers are generally difficult to distinguish and more likely to be misled.

Domestic brands often "fight each other", which will inevitably disappoint Chinese consumers. Li Shufu, chairman of Geely Automobile, once said that it is hoped that the "car black" on the Internet will disappear as soon as possible, that Chinese car brands have a long way to go, that they must make joint efforts to grasp products rather than engage in infighting, and that they must calm down and work hard to continuously improve the market share of their own brands.

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