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Although Great Wall Harvard H6 has been the No. 1 SUV market in China with an overwhelming advantage in the domestic SUV market, Great Wall seems to be feeling a little pressure due to the COVID-19 epidemic and the emergence of more and more strong models. To this end, the Harvard brand will release preferential policies for some models under the brand.

According to the preferential information of the Harvard brand exposed this time, Harvard has introduced preferential policies including cash subsidies for car purchases, financial discounts and replacement subsidies. Even though the discount does not cover the entire range of Harvard models, it already includes 12 popular models such as Harvard H2, Harvard H4, Harvard H6 Coupe, Harvard H9, Harvard F5, Harvard F7 and Harvard F7x. It is understood that this is a limited time discount for some cars launched by Harvard from March 27 to April 25.

In this Harvard brand offer is specifically divided into three kinds, there are cash promotion, financial discount and exclusive exchange and other ways. Among them, the cash subsidy is as high as 20,000 yuan, which is the Harvard H6 sports version. If added in accordance with the exchange plus financial discounts and cash concessions, it means that the discount like the H6 sports version can reach 30,000 yuan. Of course, most of the current consumers who choose the Harvard model are the first buyers.

While this discount is good for the Harvard brand, the H6 sports version is not Harvard's best-selling model, after all, the sports version is still an old model. The 2020 models and Coupe version of the core models only offer a discount of 3000-5000 yuan, which is a little less than the discount of more than 10,000 yuan among the competing products of the same level, such as Chuanqi GS4 and Roewe RX5.

It is worth noting that Harvard's flagship model H9 did not give a cash discount, but the exchange discount reached the highest, about 11000 yuan. And another of Harvard's best-selling models, the M6, is not included in the offer.

As for the financial discount, the discount for Harvard's models ranges from 4000 yuan to 9000 yuan, but it is charged according to the financial service fee of 3000 yuan, which means that the discount like the H6 sports version is only 1000 yuan, plus interest. such a discount is really not as good as the whole money.

Regardless of whether the Harvard brand gives relevant concessions or not, for the current affected by the epidemic, Harvard H6 still ranks first in the domestic SUV market. According to February sales figures released by the Federation of passengers, the cumulative sales of the Harvard H6 model is 5071, compared with the second Changan CS75 still has a gap of nearly 1, 000. The cumulative sales in 2019 was 41700, far surpassing nearly 20, 000 in the second and third places, meaning that the Harvard brand will have an advantage under the discount.

According to KuaiBao, the February production and sales of Great Wall Motors, Great Wall Motor sold 10023 vehicles in February, down 85.48% from January to February last year, and 90284 vehicles in January-February, down 50.05% from the same period last year. Among them, the Harvard brand sold 7148 vehicles in February, down 85.51% from a year earlier.

Due to the impact of the epidemic, the production and sales of Great Wall Motor in February showed a large decline. However, Great Wall revealed that market performance has begun to pick up since March with the resumption of work and production and innovation in the marketing model.

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