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Mercedes-Benz recently released an updated logo on its official Facebook. As soon as the news was released, it quickly attracted public attention. as of press time, Mercedes-Benz updated the logo information at the bottom of more than 3,000 messages and forwarded more than 2,000 times.

According to the newly released Mercedes-Benz logo, the logo still uses the design between the trigeminal star and the ring, but the trigeminal star in the middle has shrunk and kept a certain distance from the ring. This behavior makes many netizens wonder whether the Mercedes-Benz brand should follow the mainstream as more and more car companies make plans to change the standard.

This behavior has also been hotly discussed by many netizens. In the view of many netizens: "has the Mercedes-Benz reduction been reduced to the car mark?"this is meant to be reduced."

In fact, the main reason for the change of Mercedes-Benz is to call on society to maintain a certain social distance in the face of the continued spread of the COVID-19 epidemic. According to the general implication of Mercedes-Benz's Facebook tweet: judging from the current spread of the epidemic, our brand vehicles are not very safe to protect family and friends. Therefore, in order to appeal to the community, we have changed the car logo to show that people stay at home as much as possible to make social distance easier.

In addition, Mercedes-Benz also mentioned that they will make more changes in order to flatten the car logo, which means that more and more car companies will make changes to the flat car logo, and the Mercedes-Benz brand may do the same, but not for the time being.

In addition to the Mercedes-Benz brand through this change, to remind people to keep their distance and call for social isolation. Previously, Volkswagen and Audi brands made temporary changes to their own brand LOGO operation. Among them, the Volkswagen brand separates the letters "V" and "W" in its LOGO to keep it at a distance, while the Audi brand also splits the "four rings" in its LOGO to keep a certain distance. And the two brands have added "Thanks forkeeping your social distance" and "KEEP DISTANCE" under their revised LOGO, to the effect that "Thank you for keeping your social distance".

Because keeping a 6-foot distance from others will help prevent the spread of novel coronavirus, according to governments and the World Health Organization. So much so that most countries around the world have taken other measures to maintain social distance, such as closing schools, canceling large gatherings and imposing travel restrictions.

At present, affected by the COVID-19 epidemic, the pneumonia epidemic in Europe and the United States is still expanding. Europe is still the center of the epidemic, and the situation in the United States is grim. As a result, 14 overseas car companies have stopped production at more than 120 factories. Among them, Mercedes-Benz officially announced that production at factories in Germany, the United States, Russia and Hungary was suspended for two weeks and production is expected to resume in early April. Volkswagen has 28 factories in Germany, all of which have now stopped production. Audi, which owns Audi, has also announced a two-week moratorium on production at its factories in Germany, Spain, Slovakia, Hungary and Belgium, and production is expected to resume in early April.

Although some car companies say they will resume production in early April, it is not clear whether European countries can carry out strong intervention at present, and it is impossible to draw a conclusion when the epidemic will be brought under control. According to McKinsey, a US research firm, global car sales will fall by 17 per cent to 76 million in 2020 and will fall by 29 per cent affected by the epidemic; car sales in China will fall by 15 per cent and those in the United States and Europe by 18 per cent and 36 per cent, respectively. Production will be reduced by nearly 5 million units.

In addition, comments on netizens also reflect that with the frequent problems with the Mercedes-Benz brand in the past two years, Mercedes-Benz has retained a poor image of Mercedes-Benz in terms of quality and quality. Low-level mistakes in manufacturing and hidden dangers left by frequent recalls, such as changes that are focused on by Beijing Mercedes-Benz, are often ignored. Therefore, with the passage of time, this kind of problem has seriously affected the image of Mercedes-Benz brand in the hearts of consumers.

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