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Sharp price reduction seems to be a means for three cylinders of Yinglang to maintain sales. After two and a half years, SAIC GM finally resumed the sales of "four cylinders" Yinglong. The move also shows that SAIC GM's plan to provide only three-cylinder engines is not popular with consumers and has become one of the reasons for the continued decline in sales.

And the launch of the four-cylinder version of Yinglang, carried by the engine based on the upgrade of the old model, can also be clearly identified from the name of the car. SAIC GM Buick announced that the Yinglong model is officially on the market, with a price range of 11.99 yuan to 125900 yuan. The new car is equipped with a 1.5L in-line four-cylinder naturally aspirated engine.

The 1.5L model will be sold at the same time as the 1.0T/1.3T in-line three-cylinder turbocharged model. From the perspective of pricing, the price range of 1.0T Ying Lang is 11.59-128900 yuan, which completely overlaps with 1.5L models, so it can be considered that 1.5L models and 1.0T models are "complementary" to a certain extent, giving consumers a new choice in this price range.

The new model is equipped with L2B 1.5L in-line four-cylinder naturally aspirated engine, which is exactly the model carried by the 1.5L model before Yinglong's mid-term transformation. In the new model, the maximum power of the 1.5L engine is 113 horsepower (83 kilowatts), which meets the national six emissions, but it reduces the horsepower by 1 horsepower compared with the old Yinglang 1.5L during the National five-year Plan period, and the fuel consumption of 100 kilometers under comprehensive operating conditions is 5.9L. In terms of transmission system, it is matched by a 6-speed hand-integrated gearbox.

According to sources, the Chevrolet Corruze will also launch a version of the L2B 1.5L in-line four-cylinder engine, and the four-cylinder versions of the Buick Velang and Ankora are also under consideration.

A senior sales manager from a Buick dealer in Shanghai said GM's triplex move was "too fast, too radical and lack of careful planning", Reuters reported. He also revealed that his company was one of hundreds of dealers at dealer meetings that persuaded GM to abandon its plan to carry a "three-cylinder engine".

Coupled with the general dislike of three-cylinder machines by consumers, GM was eventually forced to re-examine the market prospect of the technology, thus abandoning plans for some models to carry only three-cylinder engines.

According to statistics, Yinglong's sales in 2017 were 421000, on a par with Lang Yi and Xuanyi, but in 2018 after the change of power, Yinglong's sales fell to 262000. Yinglang sold 280000 vehicles in 2019, but SAIC GM also paid a heavy price behind maintaining sales, with a terminal discount of 40, 000 to 50, 000, basically the worst price reduction of the joint venture A-class sedan.

At the same time, SAIC GM's price system has been greatly frustrated and its brand reputation has been damaged. how to ease it is a difficult problem it faces.

Generally speaking, three-cylinder machines are product strategies laid down by manufacturers to meet increasingly stringent fuel economy and emission regulations. The products of manufacturers' response to the regulations are eventually extended to the market, which are often difficult for consumers to accept at this stage. Unless there is a concession on the price.

SAIC GM's cumulative sales in 2019 were 1.4633 million vehicles, down 25.7% from a year earlier, or about 500000 vehicles, according to the data. Among them, Buick brand sales were 837300, down 19% from the same period last year; Chevrolet brand sales were 413500, down 24.8% from the same period last year.

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