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The Red Flag E115 concept model, known as the "Chinese version of Curinan", was unveiled at the Frankfurt Motor Show and Guangzhou Motor Show last year. It was thought that it had been in mass production for a long time. However, in recent days, the mass production version of the real car photo has been outflowed, the overall shape is highly restored to the concept of the model, maintaining a domineering style.

Judging from the current photos of the real car, although the front face has not yet been made public, from the overall model of the mass production version, the outline and design of the concept car have been highly restored. At the same time, the mass production version has dealt with the details accordingly, including the front fender, the front door and the low beam, which are decorated with red and silver chrome strips respectively, making the overall design more advanced. In addition, the mass production model uses the mainstream hidden door handle design.

C-column large area of silver decoration bar and taillight shape continues the concept car design, and through the taillight shape, the whole plays a strong visual impact, it can be said to create a strong sense of luxury. In addition to the side of the body, the mass-production model also adds a number of chrome decorations to the rear, which is basically the same as the concept model, including the exhaust hole at the bottom.

According to previous documents from the Environmental Protection Bureau, the model is actually a pure electric SUV, code-named E115, which will be put into production in 2020. The project has a total investment of 1.75 billion yuan, produces a total of 51500 vehicles in six years, and is expected to go on sale in 2021.

As for the front face, it maintains a family design, which is similar to the just released flagship car Red Flag H9. Because it is located in an electric model, it uses a closed intake grille design, and the red flag LOGO in the middle of the front highlights the uniqueness of the car.

Although the Red Flag brand has changed from "official car" to civilian, it seems that it has not put down its high-end positioning, regardless of price or product positioning, Red Flag has maintained a high level. For example, Red Flag H9, which constantly challenges the price restricted zone of its own brands, has set its price at 300000 +. At present, Hongqi's two main models, the H5, and the HS5 of the SUV model, are set at a starting price of about 150000 yuan and a starting price of 180000 +, which is much higher than that of independent brands of the same level. Nevertheless, with the sales of the two major models, it is true that the new Hongqi brand has bucked the trend.

According to the cumulative sales released by Hongqi on March 31, the cumulative sales in March were 8620, up 62.6% from the same period last year, and 25000 in the first quarter, up 88% from the same period last year. It can not be said that such sales are very eye-catching, but it undoubtedly shows that the Red Flag brand, hit by the COVID-19 epidemic in the global automobile industry, still maintains the growth trend of last year.

Insiders of FAW once believed that there are several reasons why Red Flag has achieved such remarkable results in a short period of time: first, the base is low; second, it is focused. After Xu Liuping joined FAW, he basically supported the Red Flag brand with the strength of the whole group; the third is the repositioning of the brand, the carding of the internal organizational structure and the reallocation of personnel. The fourth is the innovation of marketing and ideas, such as the chairman's personal platform, star endorsements, etc., so that the brand into the young consumers.

Indeed, judging from the new models continuously launched by the Red Flag brand in the past two years, they are constantly testing the domestic independent high-end brand market and obtaining certain recognition, so as to promote the Red Flag brand to stabilize the position of the domestic high-end automobile market. After all, compared with most domestic high-end independent brands, Red Flag brand has more luxury brands pay attention to historical details, so it also has a certain potential.

In any case, it is worth celebrating that the Red Flag brand has achieved its cumulative sales target of 100000 vehicles in 2019, and Red Flag has set a target of 200000 vehicles in 2020, but with the impact of the aftermath of the current epidemic and the continuing downturn in the domestic car market, it is still difficult for Red Flag brands to achieve their targets by the end of the year.

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