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"domestic reduction" is an event that Chinese consumers hate very much, with different standards and differential treatment, which make consumers feel very helpless, such as aluminum for steel, lower safety standards and so on. Recently, many consumers reported that the domestic BMW 3-Series began to be reduced after six months on the market, and they found that these parts in the engine room suddenly disappeared.

Brilliance BMW's new 3-Series went on sale in June 2019, launching two models: standard axis version (code 20) and long axis version (code G28). The first model is 325 model, and the price range is 31.39-363900 yuan. The 320bot 330 model went on sale at the Guangzhou Auto Show in November, with prices ranging from 29.39 yuan to 318900 yuan and from 37.99 yuan to 409900 yuan.

In addition to the previous batch of models equipped with imported BMW engines, the BMW 3 series has all been replaced with domestic 2.0T engines, the power of 2.0T engines assembled by models 320s has been reduced, and the maximum horsepower has been reduced to 156PsPsMagne3252.0T engines are 184Ps, while the engine parameters of 330s are 258Ps, and the gearboxes are all self-integrated with eight stops.

In 2020, BMW 3-series terminal concessions have been gradually liberalized, and the number of orders has continued to increase. Can be followed by the voice of doubt, many netizens and consumers found that the BMW 3-Series began to be reduced.

According to sources, the headlight cover plate has been reduced in the cabin of the BMW 3-series engine, while some of the surrounding covering parts no longer appear in the new car.

By comparison, there is indeed a reduction. The domestic BMW 3 Series produced in 2019 has a plastic cover in the lower left corner and lower right corner of the engine cabin, which can be called the headlamp cover plate in the engine room, which mainly plays the role of dust prevention, protection of headlamp assembly and decoration. In addition, the body metal parts around the headlamp cover plate are also protected by a covering plate.

As for the recent production and delivery of the BMW 3-Series, all the above panels have been cancelled. Open the recent production of the 3 series engine room cover, the internal components of the headlights are exposed, and the surrounding body metal parts are also exposed. On the other hand, from the aesthetic point of view, the overall sense will indeed be worse.

Why did BMW remove the panels that included the original development standards? It is likely to be the cost factor, the concession made by the manufacturer for profit. Some netizens said: "the terminal discount increased, began to play with the reduction, terrible." Another netizen said that with the increase of the discount, the reduction in invisible places is normal, as is the case for all brands, but what does it mean for BMW to reduce its distribution where it can be seen?

In response to this, BMW's official explanation to the media is that since January 2020, G20 and G28 3-series models have removed the headlight cover, which is a routine engineering change for BMW's global 3-series. It will not have any impact on vehicle functions (including headlights).

In this way, BMW may be the first luxury brand to announce global "downsizing". What kind of engineering changes the headlight cover and the surrounding cover plate are, and what engineering problems are involved, perhaps only BMW knows.

Reducing the use of parts, often from the consumer's point of view, is a way for manufacturers to reduce distribution and expand profits. The sudden disappearance of visible parts may worry consumers even more where they are out of sight.

Netizens believe that no matter the world or China, can not cover up the fact of the reduction, BMW's move is disappointing. Some netizens said that the engine has been changed to China, and the parts have been reduced, but the problem is that the guidance price has not fallen, ah, does it deserve to enjoy the reduction if you enjoy the terminal discount?

BMW has admitted that it will lose some parts, and there are also many car owners and consumers who are dissatisfied, which will have an impact on follow-up orders and sales, as well as a blow to the brand image. Data show that BMW sold 723680 vehicles (including MINI) in China in 2019, up 13.1% from a year earlier, of which more than 130000 BMW 3-series family products were delivered. Affected by the epidemic, BMW's sales in China in the first quarter of 2020 were 116452 vehicles, down 30.9% from the same period last year.

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