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For car companies with certain brand strength, price increases in the sales process will cause resentment among consumers, but as a long-term "price for volume" Volvo brand also appeared a few days ago this situation?

According to media reports, Mr. Zhang, based in Zhengzhou, Henan Province, planned to pre-order a Volvo car at the Volvo 4S store in early April this year. After the initial negotiation price was 310000 yuan, Mr. Zhang also made a payment. Unexpectedly, when Mr. Zhang went out for dinner and then returned to the 4S store, he was asked by the 4S store to increase the price by 10,000. In response, Volvo said it was not raising prices.

According to Mr. Zhang, after he came to Zhengzhou Zhongwo Automobile sales and Service Co., Ltd. to take a fancy to a model, he discussed the price with one of the sales managers and confirmed that the price of the car was 310000 yuan, and then made a payment. From the consumption certificate issued by Mr. Zhang, I can clearly see that it is indeed 310000 yuan.

As it was near noon, Mr. Zhang went out for dinner, but when he came back, the Volvo 4S store said that the car could not be sold at a terminal price of 310000. It had to be increased by 10, 000, otherwise it would not be sold.

In response, the sales manager of Volvo 4S store said that they are not raising the price, but that they need to go through a process to buy a car. According to the company's regulations, customers need to pay money before they can apply for a price. if the two sides do not agree on the price, the 4S store can also return the original price to the consumer. If the money is not paid first, the salesperson will not be able to apply for the price. Therefore, 310000 yuan is only an intended price in the process of negotiation between consumers and sales staff, not the final price.

However, Mr. Zhang does not agree with the view of the sales manager, he thinks that there is no 4S store to collect, to return to the truth. And the price is settled, go out to eat a restaurant car is expensive 10, 000, there is no such a business, such a big 4S store should also be honest.

In fact, according to most 4S store marketing procedures, the final payment process is carried out after reasonable discussions between consumers and sales consultants, and the vehicle has been sold unexpectedly after the final payment has been made. What's more, as a sales manager, it should be very clear how much the final price discount price of his 4S store model can reach. If consumers are asked to pay money for a while and then get a refund, it will undoubtedly affect the reputation of the 4S store.

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