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For car companies, although the "hunger marketing" model can increase prices and profit margins, and maintain brand image at the same time, it is undoubtedly a bit offensive to consumers, and may even arouse price increases.

However, it was originally thought that price increases and car increases would only occur on some imported models, but this has also happened on Geely brands recently. However, this is not a change in the direction of fare increases by car companies, but a fare increase proposed by consumers "on their own initiative". So what exactly is this?

On February 24th this year, Geely brand just launched a new Geely icon model, which adopts a relatively novel design style, both in appearance and interior decoration, and the whole car integrates the design style of "Hui" in many places. At the same time, the new car also joined the CN95 filter element, in the face of the current trend of tight epidemic prevention and control in the city, this feature has also become a major selling point of the model.

According to the official quotation, a total of four models have been launched, including two for the traditional fuel version and two for the MHEV mild hybrid, with a price range of 115800 yuan to 128800 yuan.

However, due to the impact of the epidemic, most domestic car companies are in the environment of low production capacity, so that Geely icon models also have to face the situation of insufficient production capacity. According to Geely officials, orders for the model exceeded 27000 in its first month on the market, and Geely's icon was in the midst of an epidemic, making it difficult to get a car on the market.

However, some car owners learned in the owners' group of Geely icon that they had bought a model with the same configuration as Mr. Wang, another owner in the group, but could not mention the car. But Mr. Wang picked up the car smoothly through the "fare increase".

In this regard, the owner of the car who did not mention the car questioned whether Geely had changed to increase the price, and complained to some online media. However, what we have learned is that the Mr. Wang "took the initiative to increase the price" to pick up the car. As Mr. Wang considered that the logistics transportation was slow during the epidemic, he said that he could increase money to subsidize the logistics fee, hoping to pick up the car as soon as possible. Geely said that although the current icon is indeed in short supply, it will never increase the price.

However, netizens still have doubts about what the online blogger said.

(the above explains the video for a certain network media)

In fact, Geely Automobile, as one of the earliest car companies to resume work, launched a work promotion meeting to "fight the epidemic and promote development" in Hangzhou on March 2. Li Shufu, chairman of Zhejiang Geely holding Group, said that Geely Hangzhou Binjiang headquarters resumed work in batches on February 10, and the current resumption rate is 75%. Qiantang plant began to resume work on February 15th, and the current resumption rate is 80%. The recovery of this capacity should also be better than that of most car companies, and Geely icon is also known to be produced in Hangzhou.

In addition, according to the contract provided by several Geely icon owners, a Mr. Zhang signed a car sales deposit contract with the 4S store as early as February 18, with a deposit of 5000 yuan. On April 1st, Mr. Zhang picked up the car smoothly and bought the model icon i9 BSG at a price of 128800 yuan. According to the purchase and sales contracts provided by the other two car owners, the car purchase contracts will be signed on March 5 and March 7, but the delivery time can only be before April 30. There is no denying that the other two car owners booked Geely icon later.

In any case, the large-scale shutdown of the domestic auto industry caused by the epidemic since February is bound to rapidly reduce production capacity, resulting in a shortage of some best-selling models. However, with the continuous recovery of production capacity, car owners will also achieve shortening. As to whether Geely icon models really sell well, as the domestic sales market and the production capacity of car companies return to normal, we will know.

According to Geely's March sales figures, the group's total sales in March, including those of Luck-branded cars sold by the group's 50 per cent joint venture, totaled 73021, down about 41 per cent from the same period last year; in the first quarter of this year, total sales were 206027, down 44 per cent from a year earlier, reaching 15 per cent of the 2020 target of 1.41 million.

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