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2024-11-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >
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AutoBeta(AutoBeta.net)03/29 Report--
The news that the former Volkswagen designer joined Zhongtai also caused a lot of controversy in the industry. Today, Zhongtai officially announced that "Martin Kropp, a former Volkswagen designer, joined Zhongtai Automobile."
Zhongtai once became popular all over the country because of the fake "Porsche" SR9 model, which not only made headlines at home, but also caused a sensation abroad. Zhongtai automobile brand became famous, and even became synonymous with shanzhai of its own brand. as for the design department of Zhongtai, it was also jokingly called "ruler department" by netizens. After the sales volume suffered a sharp drop, Zhongtai learned that the shanzhai road was not sustainable, so it embarked on the road of rectifying its name, began to publicize the original design in a high profile, and bought big-name designers with heavy money.
Zhongtai officials said that the company successfully invited well-known designer Martin Kropp to join the company, together with Anthony Williams-Kenny to lead the styling design of Zhimei Chinese car in the era of Zhongtai Automobile 3.0 as the "Gemini" of Zhongtai Automobile Design.
Martin Kropp (Martin Klop) used to be the chief designer of Volkswagen, and has led the design and development of more than 20 household names such as CC, Lang Yi, Santana, Bora, Jetta, Lingdu, Azure and so on. He has nearly 30 years of design experience in the field of automotive industry design, and it is he who is known as the most beautiful Volkswagen CC.
Martin Kropp has worked as a designer at Volvo, Mazda and Volkswagen.
Prior to this, Anthony Williams-Kenny (Anthony), former European Design Director of SAIC Group / Global Design Director of MG, also joined Zhongtai, which has led the design of two generations of SAIC products, including Roewe RX5, Roewe i6, MG Icon concept cars, MG GS and other models.
Earlier, the Land Rover case against Land Wind Motor was formally heard in the Chaoyang Court in Beijing. in the end, Land Rover lost the case, and Land Rover won the case and got compensation, which to a certain extent cut off the way for independent brands to imitate copycats.
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