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After paying employees a huge bonus of 39000 after the Volkswagen brand made a profit, its Porsche brand will also pay out 9000 euros (about 69000 yuan) to encourage employees to pay over the past year. But at the same time, Porsche also asked employees to donate part of their bonuses to society.

According to foreign media reports, Porsche brand recently achieved sales and profit growth due to the overall decline in the market environment in 2019. To this end, 9000 euros (about 69000 yuan) will be paid to employees as the annual bonus in 2019 to "thank all Porsche employees for their special contribution to fiscal year 2019". Of this amount, 700 euros (about US $760) is a special contribution to the employee pension plan.

Another reason for paying bonuses to employees at this time is that due to the global spread of novel coronavirus's epidemic, automakers around the world are planning to temporarily shut down assembly plants, including Porsche brands. At the same time, employee bonuses can not only encourage employees' efforts in the past years, but also help employees tide over difficult times at a time when the world is facing a shutdown.

In fact, paying huge bonuses to encourage employees is not a Porsche brand precedent. In previous years, Porsche has also paid 9111 euros in bonuses to all its employees to celebrate the new peak in sales over the past year. Whether engineers or technicians, or cleaning staff, everyone received a bonus of 9111 euros. The previous bonus involved a total of 21000 employees working at Porsche's headquarters in Germany, with a total amount of 190 million euros, or about 1.4 billion yuan. It also means that the bonus payment includes only employees at its headquarters in Germany, not in other regions, even those in the Chinese market who make huge profits for Porsche.

"the success of our company can only be achieved through the efforts of our colleagues," Werner Weresch, vice chairman of Porsche's supervisory board, said in a statement. In the past year, they have made great efforts for Porsche. Our employees are rewarded for this, which is part of our Porsche culture. "

However, for the bonus, the Porsche brand also called on its employees to contribute their own bonuses to join the Porsche Assistance Program. Porsche has donated 5 million euros while shutting down two factories in Germany since the new crown pandemic in Europe.

According to Oliver Bloom, chairman of Porsche's executive board, "our unity in society is more important than ever. As all sectors of society will work together to overcome the epidemic crisis. Porsche also has to take on its social responsibility, which is our basic philosophy and our understanding of sustainable action. "

Of course, in the face of the current global epidemic, most car companies, including Tesla, Toyota, Honda, FCA, General Motors and Ford, are reducing costs in a variety of ways to resist the company's unforeseen effects in the coming period of time.

Even Porsche's parent Volkswagen brand did well in 2019 and paid out bonuses of up to 4950 yuan (39000 yuan) to about 100000 employees around the world. However, Volkswagen Group CEO Dis said frankly in an interview with the media that Volkswagen Group's sales outside China have been suspended due to the COVID-19 epidemic, but the fixed cost of 2 billion euros (15.72 billion yuan) per week cannot be reduced. If the epidemic continues, the company will have to lay off staff to maintain operations.

It can be seen that Porsche still pays huge bonuses to its employees in the face of difficulties, which also shows that Porsche has enough confidence and funds to face the current epidemic.

According to the results released by Porsche a few days ago, the brand increased in 2019 in terms of new car delivery, operating revenue and sales profit (excluding special services expenses) in the global market. Among them, the global delivery volume reached 280800, an increase of 10% over the same period last year, while China delivered a total of 86752 new cars in the whole year, an increase of 8% over the same period last year, accounting for 31% of Porsche's global sales, making it the world's largest single market for the fifth year in a row. It brought its revenue to 26.1 billion euros, up 10.1% from 23.7 billion euros in 2018. Of this total, operating profit, excluding expenditure on special projects, increased 2.4% year-on-year to 4.2 billion euros.

Although Porsche mentioned in its financial report that the brand made a special point of about 500 million yuan due to diesel engine emissions in 2019, excluding this point, it still achieved a revenue return of 15.4% and a net profit of 3.7 billion euros. This rate of return makes Porsche the highest among the current car brands, which has to be said that the Porsche brand is indeed one of the most profitable car companies.

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