AutoBeta(AutoBeta.net)04/13 Report--

FAW-Volkswagen officially announced that Duan Ning became the brand public relations director of FAW-Volkswagen. Prior to that, Duan Ning served as the Director of Marketing and Public Relations of the North China sales Division of FAW-Volkswagen sales Co., Ltd.

At the beginning of this month, FAW-Volkswagen appointed Wang Shengli as Executive Deputy General Manager and Executive Director of Volkswagen Brand of FAW-Volkswagen sales Co., Ltd., responsible for the marketing of FAW-Volkswagen brand. In FAW-Volkswagen sales Co., Ltd., Wang Shengli successively served as the Minister of Service Operations, General Manager of Northeast sales Division, General Manager of South China sales Division and Deputy General Manager of sales Company.

In 2020, a number of FAW-Volkswagen executives have been transferred, which is more significant in the field of marketing and public relations, which may mean that FAW-Volkswagen has new changes in the field of marketing communication and public relations communication since 2020.

FAW-Volkswagen currently owns Volkswagen brand, Audi brand and Jetta brand. In 2019, FAW-Volkswagen realized terminal sales of 2.13 million vehicles (including imported cars), an increase of 3.8 per cent over the same period last year.

Among them, FAW-Volkswagen's Volkswagen brand sold a total of 1.398 million vehicles last year, and completed the market layout of three types of SUV: sounding, song and mountain exploration. The Audi brand sold 680000 vehicles last year, after upgrading a number of major products, while Jetta was a new low-end car brand launched last year to make up for the gap between FAW and Volkswagen in the low-end car market, with total sales of 43000 vehicles last year.

According to the company's plan, FAW-Volkswagen aims to sell 2.32 million vehicles in 2020. In terms of new cars, the Volkswagen brand will launch the Tanyue Coupe, the Tanyue GTE, the eighth generation golf, the medium-term revamped Volkswagen CC, the Volkswagen CC Shooting Brake and a medium-and large-sized SUV. Among them, the internal code name of FAW-Volkswagen medium and large SUV is VW416, which is the mass production version of the SMV concept car unveiled at the 2019 Shanghai Auto Show. The new car will compete with SAIC-Volkswagen Tuang in the medium-and large-scale SUV market.

As for the Audi brand, it has planned medium-term changes to the Audi A4L, the new Audi Q7, Audi Q3 Sportback and so on, while the Jetta brand currently plans to launch the VS7 compact SUV.

Affected by the epidemic, FAW-Volkswagen annual target completion rate will face challenges. In March, FAW-Volkswagen sold a total of 117000 new cars, down 26.6% from a year earlier, of which the Volkswagen brand sold 67600; Audi sold 40400 (including imported cars) in March; and the Jetta brand sold 9300. So far, FAW-Volkswagen terminal sales of 337000 vehicles in the first quarter, achieving 14.5% of the annual sales target.

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