AutoBeta(AutoBeta.net)04/17 Report--

According to media reports, Che Yanhua, Volvo's vice president of marketing in Greater China, will go to Polar Motor to take charge of marketing work. In response to this report, the staff inside the Star Automobile said that "this is true, but the specific details such as when to transfer and what position to hold are not clear."

According to the data, che Yanhua joined Volvo in September 2017 and is in charge of Volvo's marketing work in Greater China. After joining Volvo, it leads a series of marketing activities such as the new XC40, the new XC60 and the new S60, as well as improving the exposure and attention of the Volvo brand. Prior to joining Volvo, Che Yanhua served as Vice President of China Commerce, Director and sales Director of Volkswagen China, General Manager of Infiniti Marketing and Executive Vice President of Jaguar China at PSA.

Prior to this personnel reshuffle, Star Motors has just undergone a senior personnel change. Star Motors announced that Gao Xing will be the president of Polar China from March 16 and will be fully responsible for the business in China, reporting to Thomas Ingerat, CEO of Polar. Wu Zhenhao, former president of Polar Star China, was transferred to Volvo Asia Pacific, responsible for strategy and business coordination.

Star Motors has earlier partnered with Volvo in the field of motor sports. Tianyan check shows that Polar Motor is 100% owned by Beichen Automobile (Shanghai) Co., Ltd., while Geely and Volvo each own 50% of Beichen Motor. According to officials, Polar Star Polestar, which was born in Shanghai in October 2017, is an independent high-performance electric brand of Volvo.

In order to accelerate its operation in the Chinese market, Ji Xing Polestar established Ji Xing Automobile (Shanghai) Co., Ltd on March 11. The registered capital of the company is 2.055 billion yuan, and its legal representative is LARS HELGE PETER DANIELSON. Its business scope includes automobile and spare parts wholesale, auto new car retail, auto parts retail and so on.

As the high-performance electric car brand of Volvo, Polar Polestar currently has two electric models, Polestar 1 and Polestar 2, which are positioned as luxury high-performance GT sedan and pure electric medium-sized car respectively. Among them, Polestar 1 was delivered in China in March this year; Polestar 2 was originally scheduled to be delivered in April this year, but was delayed due to the epidemic. In addition, there are media reports that Polar Star will soon release its third model, which will be its first all-electric SUV model, which will be unveiled as soon as 2021, pitting Model X and Mercedes-Benz EQCs.

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